Introducing… Cynthia, our new Senior Planner…

Hi, I’m Cynthia, and I’m Propaganda’s new Senior Planner.

I’m back ‘oop north’ after spending the last few years in London working on big brands, small brands and a few in-between. It’s good to be back, and great to have joined the Propaganda team.

I worked in account management for years, and made the move to planning because I’m nosy (a family trait), a little obsessed by the way brands work and I love a good story.

My love of stories tipped over into writing them when I saw The Misanthrope at the West Yorkshire Playhouse a few years back. I left thinking I’d have a go at writing a play, and dozens of scrunched up balls of paper, fine lines, wailing, stomping and bags of Haribo later, I’d finished it. I got hooked, and have been lucky enough to see a few of my plays performed since. Getting a play from the page to the stage is a bit magical really and one of my favourite things in the world.

Another is archaic words that no-one really says anymore (I’m a bit of a geek). Words like ‘behoves’ or ‘swaddle’ in my opinion, are simply brilliant. And I have to mention traditional sweets too. The old ones are the best. I don’t know any modern confectionary that could hold a candle to a pear drop for instance or – it has to get a mention – Yorkshire mixture.

As a test of my play writing credentials, I’ve been challenged to pen a Propaganda Christmas Panto. I’ve started putting pen to paper, so watch this space! All I need now is a volunteer for Widow Twanky…..