Last week saw Illamasqua launch a campaign to celebrate its hugely popular, best-selling ‘hero’ products; Hydra Veil, Beyond Powder and Gel Sculpt, each featuring a unique benefit that consumers and make-up artists can’t get enough of.                   

To support the campaign, we created a range of beautiful graphic images and animations set inside model silhouettes, each one creating a visual metaphor of the product benefit.

The final images can be seen online, on beauty counters and at Illamasqua stores throughout the UK.