Propaganda » Blog http://www.propaganda.co.uk we mean business Mon, 26 Jan 2015 14:27:14 +0000 en-GB hourly 1 Interesting Thursdayhttp://www.propaganda.co.uk/blog/interesting-thursday-131/ http://www.propaganda.co.uk/blog/interesting-thursday-131/#comments Thu, 22 Jan 2015 09:15:50 +0000 Ben Bateson http://www.propaganda.co.uk/?p=13178 Many photographers feel their client is the subject. My client is a woman in Kansas who reads Vogue. I’m trying to intrigue, stimulate, feed her. My responsibility is to the reader. The severe portrait that is not the greatest joy…

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Many photographers feel their client is the subject. My client is a woman in Kansas who reads Vogue. I’m trying to intrigue, stimulate, feed her. My responsibility is to the reader. The severe portrait that is not the greatest joy in the world to the subject may be enormously interesting to the reader.
Irving Penn.

 

Well, finally got round to watching The Grand Budapest Hotel. Wowsers. So beautiful. Here’s Annie Atkins who was graphic designer on the film:

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Super Heroes in nature by Benoit Lapray:

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And finally. If you hate someone www.shipyourenemiesglitter.com:

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Parallelism. I am Illamasquahttp://www.propaganda.co.uk/timelines/illamasqua/parallelism-i-am-illamasqua/ http://www.propaganda.co.uk/timelines/illamasqua/parallelism-i-am-illamasqua/#comments Tue, 20 Jan 2015 16:03:29 +0000 Ben Bateson http://www.propaganda.co.uk/?p=13167   Hooray – we’re in a book! And not just any book. Our Illamasqua work is featured in Read Me – 10 lessons for writing great copy. The book explores all types of copy techniques and our work comes under…

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Hooray – we’re in a book!

And not just any book.

Our Illamasqua work is featured in Read Me – 10 lessons for writing great copy.

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The book explores all types of copy techniques and our work comes under the Parallelism umbrella.

Of course, WE didn’t have to look up what Parallelism means, of course we didn’t…

But just in case you don’t know the definition is:

When a copywriter presents two or more parts of a sentence in a similar way to give the whole a well-defined, regular form.

Or basically

A list that doesn’t read like a list. A combination of repeated words that marry together and create a rhythm like mantra, that flows well off the tongue and looks attractive on the page.

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If you want to buy the book and see our campaign, which was used at Selfridges, Oxford Street, do it here:

Until next time, we’ll be exploring this cracking read and maybe taking on a few more tips to produce even more great work. 

 

 

 

 

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Interesting Thursdayhttp://www.propaganda.co.uk/blog/interesting-thursday-130/ http://www.propaganda.co.uk/blog/interesting-thursday-130/#comments Thu, 15 Jan 2015 09:07:52 +0000 Ben Bateson http://www.propaganda.co.uk/?p=13151 I’m not trying necessarily to become a movie star; that wouldn’t be bad but that’s not the aim. I’m just trying to do interesting things and go into areas where I’ve not been before. Phil Collins   First up. break…

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I’m not trying necessarily to become a movie star; that wouldn’t be bad but that’s not the aim. I’m just trying to do interesting things and go into areas where I’ve not been before. Phil Collins

 

First up. break into disused buildings and find a whole new beautiful world. See more here:

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Metal covers redesigned. More here:

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New York via drone cam. MEGA:

 

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Thinking Big For Southernshttp://www.propaganda.co.uk/blog/thinking-big-for-southerns/ http://www.propaganda.co.uk/blog/thinking-big-for-southerns/#comments Wed, 14 Jan 2015 14:46:18 +0000 Julian Pearce http://www.propaganda.co.uk/?p=13144 Propaganda has been working alongside leading interiors specialist Southerns, to develop plans to enhance its service offer to new and existing customers, which will be central to its ambitious five-year growth strategy. The business is now looking to double turnover…

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Propaganda has been working alongside leading interiors specialist Southerns, to develop plans to enhance its service offer to new and existing customers, which will be central to its ambitious five-year growth strategy. The business is now looking to double turnover within three years and treble it within five.

Southerns designs and delivers end-to-end Fixtures Fittings and Equipment (FF&E) solutions for a variety of sectors and has worked with Propaganda to implement a new brand strategy, following a Brand Discovery.

Central to the business’ new strategy, will be a ‘managed services’ offer which will take the hassle and risk out of the design and on-going management of offices and workspace, in relation to FF&E. Southerns will offer this consultative service to aid developers build best practice interiors into their initial designs, combatting the long held industry challenge of FF&E being treated as an afterthought.

Along with a new brand identity and marketing strategy, the business will now set about making the necessary changes to achieve its next phase of growth.

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Behind The Scenes: Nouveau Lashes Shoothttp://www.propaganda.co.uk/blog/behind-the-scenes-nouveau-lashes-shoot/ http://www.propaganda.co.uk/blog/behind-the-scenes-nouveau-lashes-shoot/#comments Tue, 13 Jan 2015 12:36:05 +0000 Rachel Stephens http://www.propaganda.co.uk/?p=13138 It’s been a busy and exciting time for the lash team at Propaganda as Nouveau Lashes prepare to reveal some exciting changes happening in 2015. This weekend, we took over the Nouveau Lashes Northern Training Academy to capture the lashes…

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It’s been a busy and exciting time for the lash team at Propaganda as Nouveau Lashes prepare to reveal some exciting changes happening in 2015.

This weekend, we took over the Nouveau Lashes Northern Training Academy to capture the lashes in all their glory.

Here’s a sneak preview of some behind-the-scenes shots.

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Meet our new Senior Designer: Sophie Killingrayhttp://www.propaganda.co.uk/blog/im-new-here-sophie/ http://www.propaganda.co.uk/blog/im-new-here-sophie/#comments Mon, 12 Jan 2015 11:40:39 +0000 Sophie Killingray http://www.propaganda.co.uk/?p=13124 Hello, I’m Sophie and I’m new to the Propaganda creative department. I’ve been designing my way around Yorkshire for 10 years now, working at some great agencies and now here I am at another one. I quite like design and…

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Hello, I’m Sophie and I’m new to the Propaganda creative department. I’ve been designing my way around Yorkshire for 10 years now, working at some great agencies and now here I am at another one. I quite like design and could go on forever about how I love this and that, oooh and that too. But I’ll keep it brief:

http://www.toiletpapermagazine.org/

This is my new favourite website, single handedly bringing back Dadaism:

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I would very much like to purchase these books in the not too distant future. Mainly for the beau-tiful covers.


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This was my favourite christmas present. If it looks like it was designed in 1964, then I am in.

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This is my current favourite colour combo. It just is.

It was nice to meet you, bye. x

 

 

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A Social 2015http://www.propaganda.co.uk/blog/a-social-2015/ http://www.propaganda.co.uk/blog/a-social-2015/#comments Fri, 09 Jan 2015 10:22:27 +0000 Jenna Stirland http://www.propaganda.co.uk/?p=13116   Reports, blog posts, articles – all predicting the social trends of 2015 & all conclude in one message; now more than ever, social content needs to be more than informative – it needs to entertain. In short, we need…

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Social-trends

Reports, blog posts, articles – all predicting the social trends of 2015 & all conclude in one message; now more than ever, social content needs to be more than informative – it needs to entertain. In short, we need to stop pitching & start relating.

Here’s a few interesting points we’ve picked up that we will be considering & applying to our strategies this year:

- Instagram will continue to grow at an increased rate after becoming THE social network for image & video content in 2014.

- Anonymous social media will grow in popularity. No login, no profile, no trace.

- Facebook paid posting will increase pushing smaller business to Twitter due to their advertising flexibility.

- It’s time to care. Listen to your consumers on social media, they’re turning to online for customer service.

- Image & video content will dominate social media. Expect 80% of consumer traffic to be video content by 2018.

- 2015 is the year that wearable technology gets serious. Expect to see us all wearing Google glasses by Summer…

 

 

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Propaganda Kicks Off 2015 With Five New Hireshttp://www.propaganda.co.uk/blog/propaganda-kicks-off-2015-with-five-new-hires/ http://www.propaganda.co.uk/blog/propaganda-kicks-off-2015-with-five-new-hires/#comments Thu, 08 Jan 2015 16:13:46 +0000 Julian Pearce http://www.propaganda.co.uk/?p=13108 We’re pleased to welcome in 2015 with five new appointments across the business who will help to deliver strategies for existing clients and support new business opportunities. The new faces are [l-r] Senior Designer Sophie Killingray, Junior Social Executive Kristina…

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We’re pleased to welcome in 2015 with five new appointments across the business who will help to deliver strategies for existing clients and support new business opportunities. The new faces are [l-r] Senior Designer Sophie Killingray, Junior Social Executive Kristina Semonella, Project Managers Catherine Rae and Scarlett Weston, and Office Manager Jody Castle.

2014 was a great year for Propaganda, as we celebrated 21 years of creating, growing and transforming brands. We’ve started 2015 with similarly high expectations and welcoming five recruits to our team shows that we’re energised and ready for the new endeavours this year will bring.

Talking about the hires, Propaganda Managing Director Craig Harrold said: “We’re delighted to start the New Year with a raft of new appointments and I’m pleased to welcome Catherine, Scarlett, Krissy, Jody and Sophie to Propaganda as we continue our growth. These appointments provide us with the capacity to drive our proactive approach to business relationships, in which we seek to actively identify and unlock business opportunities for our clients.”

Keep up to date with all our exciting new announcements, on our website, as we look forward to a successful 2015 for our clients and ourselves.

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Interesting Thursdayhttp://www.propaganda.co.uk/blog/interesting-thursday-129/ http://www.propaganda.co.uk/blog/interesting-thursday-129/#comments Thu, 08 Jan 2015 10:53:39 +0000 Ben Bateson http://www.propaganda.co.uk/?p=13088 It’s a brilliant surface in that sunlight. The horizon seems quite close to you because the curvature is so much more pronounced than here on earth. It’s an interesting place to be. I recommend it. Neil Armstrong.   First up, the…

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It’s a brilliant surface in that sunlight. The horizon seems quite close to you because the curvature is so much more pronounced than here on earth. It’s an interesting place to be. I recommend it. Neil Armstrong.

 

First up, the Top 10 Title Sequences of 2014. Here’s one to get you going:

 

BEAUTIFUL shots of jellyfish by Alexander Semenov:

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And finally, What Not to Say to a Photographer by Luca Masini:

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The Car People: We’re here for youhttp://www.propaganda.co.uk/blog/the-car-people-were-here-for-you/ http://www.propaganda.co.uk/blog/the-car-people-were-here-for-you/#comments Wed, 07 Jan 2015 14:45:33 +0000 Paul Costello http://www.propaganda.co.uk/?p=13100   January sees the launch of the new The Car People campaign. Developed by Propaganda, the campaign will include: radio, point of sale, outdoor advertising, online media and new TV ads (airing in the spring). The campaign comes off the…

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January sees the launch of the new The Car People campaign. Developed by Propaganda, the campaign will include: radio, point of sale, outdoor advertising, online media and new TV ads (airing in the spring).

The campaign comes off the back of a very successful 2014 for The Car People, with sales up significantly year-on-year.

Based on valuable insights gathered from an insight programme undertaken by Propaganda in 2014, the campaign addresses the needs of a changing consumer mindset and purchasing journey.

Consumers invest heavily, both financially and emotionally, into finding the right car for them, and they want reassurance that they will be taken care of long after they drive home.

The campaign showcases The Car People’s unwavering dedication to delivering a truly hassle-free experience, and highlights just some of the lengths they go to for their customers, before, during, and after they buy a car.

You can catch the radio adverts on Capital FM, and Heart throughout January, and keep your eyes peeled for 96 sheets and digital billboards in Manchester and Sheffield.

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