Propaganda » Blog http://www.propaganda.co.uk we mean business Mon, 20 Oct 2014 14:54:24 +0000 en-GB hourly 1 http://wordpress.org/?v=3.6 ReGrow: Rethinking Fertiliserhttp://www.propaganda.co.uk/blog/rethinking-fertiliser/ http://www.propaganda.co.uk/blog/rethinking-fertiliser/#comments Mon, 20 Oct 2014 10:26:42 +0000 Rachael Kynaston http://www.propaganda.co.uk/?p=12685 Last week saw the launch of a new brand we’ve developed, called ReGrow, a sub brand from ReFood. ReGrow is a high-quality nutrient-rich bio-fertiliser that’s 100% sustainable and safe. Produced from food waste at ReFood’s Anaerobic Digestion plants, ReGrow works…

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Last week saw the launch of a new brand we’ve developed, called ReGrow, a sub brand from ReFood. ReGrow is a high-quality nutrient-rich bio-fertiliser that’s 100% sustainable and safe. Produced from food waste at ReFood’s Anaerobic Digestion plants, ReGrow works wonders for crops.

ReGrow opens up a new revenue stream for ReFood and as a natural product of ReFood’s closed-loop recycling process, it’s good news for the environment too.

To better understand the digestate market landscape and opportunity, the process started with a Brand Discovery 12 months ago, which in turn lead us to the proposition – ‘Food for life’. Thanks to ReGrow’s sustainable, closed loop, future-focused elements, this positioning fully embodies ReFood’s current ‘waste for good’ proposition.

We then developed a new identity for the brand (plus sales support tools and a website, which includes a bespoke fertiliser calculator). This new look and feel really crosses the line and gives the brand a real point of difference in the emerging biofertiliser market.

ReGrow was officially launched at ReFood’s new state of the art ReFood plant in Widnes and received a great reception from the local farmers and advisers that attended. The event also included presentations and Q&A sessions from the ReGrow team, (a team established by Propaganda, which includes industry-leading agromomists from Earthcare Technical and ABDA, farmers already using ReGrow and the ReFood commercial team). This handpicked team will use its combined knowledge and experience to help promote the many environmental, social and commercial benefits of ReGrow across the UK.

Propaganda will continue to work closely with ReFood and the ReGrow team to further educate the market and key influencers. We’ll also help to promote ReGrow, support their customer acquisition programme and ultimately drive the company’s strategy forward.

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#SocialSeen A second chance at virtual love.http://www.propaganda.co.uk/blog/socialseen-a-second-chance-at-virtual-love/ http://www.propaganda.co.uk/blog/socialseen-a-second-chance-at-virtual-love/#comments Fri, 17 Oct 2014 14:42:03 +0000 Jenna Stirland http://www.propaganda.co.uk/?p=12681 If you’ve experienced that dreaded feeling of receiving no likes on an Instagram post that you put so much effort into you’ll be glad to hear that new website, No Likes Yet, has got your back. Collating a constant stream of un-liked photos, No…

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If youve experienced that dreaded feeling of receiving no likes on an Instagram post that you put so much effort into you’ll be glad to hear that new website, No Likes Yet, has got your back.

Collating a constant stream of un-liked photos, No Likes Yet invites you to, ‘explore the dark side of Instagram’ and gives your photos a second chance at finding virtual love. Maybe social media is not so final after all?
 
Check it out here www.nolikesyet.com

 

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Clipper Showcase Reverse Logistics Excellencehttp://www.propaganda.co.uk/blog/clipper-showcase-reverse-logistics-excellence/ http://www.propaganda.co.uk/blog/clipper-showcase-reverse-logistics-excellence/#comments Wed, 08 Oct 2014 11:13:33 +0000 Julian Pearce http://www.propaganda.co.uk/?p=12634 Longstanding Propaganda client, Clipper Logistics plc, has showcased its excellence in the field of reverse logistics (returns) through the production of a whitepaper, distributed with key sector target title, Retail Week. As identified through customer research conducted by Propaganda for Clipper, returns management is one…

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Longstanding Propaganda client, Clipper Logistics plc, has showcased its excellence in the field of reverse logistics (returns) through the production of a whitepaper, distributed with key sector target title, Retail Week.

As identified through customer research conducted by Propaganda for Clipper, returns management is one of the key areas of focus for modern retailers. Multichannel and e-commerce have changed the retail landscape and made consumer returns one of the next battlegrounds for competitive advantage. Based on the insights gathered during the research, Propaganda developed a new ‘returns proposition’, Boomerang™, Clipper’s unique reverse logistics solution. The process takes cost, complexity and risk out of a retailer’s supply chain, whilst improving customer sentiment.

Clipper and Propaganda worked closely with the Retail Week editorial team to develop an eight-page paper, bound inside their Multichannel supplement and distributed to their print readership of 37,600. Additionally, content was secured in the multichannel supplement itself, further boosting the profile of the business. The white paper was also made available to download via the Retail Week website, and via Retail Week’s regular email bulletins.

The structure of the whitepaper was developed through a coordinated process between all parties and themes and topics were agreed upon, interviews set up and case studies instigated. Retail Week’s expert editorial team then set about compiling the report, whilst Propaganda developed detailed infographics to explain the Boomerang™ concept and its benefits.

The aim of the exercise was to communicate Clipper’s expertise in the field, to senior decision makers in the retail supply chain. Through this thought leadership campaign, Clipper were shown to be leading industry experts in reverse logistics. The whitepaper is available to download here.

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New LVL Campaign LIFTS Lash Brand’s Online Profilehttp://www.propaganda.co.uk/blog/new-lvl-campaign-lifts-lash-brands-online-profile/ http://www.propaganda.co.uk/blog/new-lvl-campaign-lifts-lash-brands-online-profile/#comments Tue, 07 Oct 2014 10:57:43 +0000 Emily Booth http://www.propaganda.co.uk/?p=12627 The new LVL Lashes campaign imagery has been launched on its Facebook and Twitter pages and on the new website, creating a streamlined look for the brand online. This re-refreshed imagery supports the training academies and salons that use branded…

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The new LVL Lashes campaign imagery has been launched on its Facebook and Twitter pages and on the new website, creating a streamlined look for the brand online.

This re-refreshed imagery supports the training academies and salons that use branded POS effectively throughout their treatments as part of the overall LVL experience.

The new imagery includes a new take on ‘before & after’ images, made popular by fans of the treatment posting images of their ‘before LVL’ and ‘after LVL’ lashes online. Using three different models highlights how LVL – which stands for length, volume & lift – is a treatment that can be enjoyed by everyone regardless of lash type, eye shape, age or gender. The new images have had a fantastic response online with hundreds of fans getting in touch to say how much they love the new look.

The new website is gaining praise for its easy-to-use layout and it ensures that trainers, therapists and clients alike can all access exactly what they need when they need it.

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Delivering the Law of Advantage: Atticus 4http://www.propaganda.co.uk/blog/delivering-the-law-of-advantage-atticus-4/ http://www.propaganda.co.uk/blog/delivering-the-law-of-advantage-atticus-4/#comments Fri, 03 Oct 2014 14:12:24 +0000 Paul Costello http://www.propaganda.co.uk/?p=12618   We’ve recently completed the fourth installment of Atticus, a periodical journal produced for our long-standing client Lupton Fawcett Denison Till. Atticus is designed to underline the brand’s core values and reputation in the market. It’s packed with the latest industry insight…

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We’ve recently completed the fourth installment of Atticus, a periodical journal produced for our long-standing client Lupton Fawcett Denison Till.

Atticus is designed to underline the brand’s core values and reputation in the market. It’s packed with the latest industry insight and clear, impartial advice, taking a look at some of the biggest issues and opportunities facing business today. Filled with content relevant to clients, prospects and their people, the journal aims to inform and entertain the reader.

Lupton Fawcett Denison Till continues to go from strength-to-strength, with their recent merger with York firm, Denison Till, taking them a step further towards their goal of becoming Yorkshire’s mid-market law firm of choice.

To download the full journal click here.

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Interesting Thursdayhttp://www.propaganda.co.uk/blog/interesting-thursday-124/ http://www.propaganda.co.uk/blog/interesting-thursday-124/#comments Thu, 02 Oct 2014 06:47:33 +0000 Ben Bateson http://www.propaganda.co.uk/?p=12610 “Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more…

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“Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.” Edward de Bono.

This is so nice it makes me want to weep. Amazing stuff from Malika Favre:

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Bloody beautiful:

 

And finally:

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#KryolanCalendar2015 #MakeupDreams Tourhttp://www.propaganda.co.uk/blog/kryolancalendar2015-makeupdreams-tour/ http://www.propaganda.co.uk/blog/kryolancalendar2015-makeupdreams-tour/#comments Tue, 30 Sep 2014 15:06:37 +0000 Jenna Stirland http://www.propaganda.co.uk/?p=12598 At the beginning of August, our international make-up client, Kryolan, embarked on the #KryolanCalendar2015 world tour with an aim to deliver the most creative calendar that it has ever produced, pushing boundaries and paying tribute to global cultures through make-up.…

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Kryolan Calendar Tour
At the beginning of August, our international make-up client, Kryolan, embarked on the #KryolanCalendar2015 world tour with an aim to deliver the most creative calendar that it has ever produced, pushing boundaries and paying tribute to global cultures through make-up.
Creative inspirations, iconic landmarks and landscapes were used as backdrop for the make-up looks and teaser posts were shared on Facebook, Twitter, Instagram & Pinterest, generating excitement & anticipation amongst Kryolan’s huge online following.
Having travelled from Canada to South Africa, with stops in New York, Guatemala, San Francisco, Australia, Singapore, Indonesia and Dubai, Propaganda has documented the team’s activity every step of the way and now the tour has now come to an end the social conversation is still buzzing.
The #MakeUpDreams team worked day and night to capture some the most beautiful settings and most breathtaking make-up looks on the planet, which will be released within the 2015 Official Kryolan Calendar. Take a look at the Calendar Tour teaser video here, http://youtu.be/A84fyS2k2A8
Keep up-to-date with the tour conversation & calendar launch on Facebook, Twitter & Instagram by searching the hashtags #KryolanCalendar2015 #MakeupDreams.

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Propaganda’s Latest Campaign for BFFhttp://www.propaganda.co.uk/blog/propagandas-latest-campaign-for-bff/ http://www.propaganda.co.uk/blog/propagandas-latest-campaign-for-bff/#comments Fri, 26 Sep 2014 11:32:31 +0000 Rachel Stephens http://www.propaganda.co.uk/?p=12585 The brief…to drive awareness of the brand and communicate its unique capability for creating high quality technical fabrics, for new markets including food and drink packaging and filtration and FMCG packaging. By employing the best people in the sector across…

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The brief…to drive awareness of the brand and communicate its unique capability for creating high quality technical fabrics, for new markets including food and drink packaging and filtration and FMCG packaging.

By employing the best people in the sector across research and development, innovation, engineering and quality, BFF have the ability to take a base technical nonwoven fabric and enhance it through a range of specialist finishing procedures to create a superior, bespoke, high performance fabric for a vast array of end uses.

Earlier this year Propaganda was tasked with creating a new campaign to take this message to market. The result is a series of ads which will run in a range of trade press, and a DM campaign which will be sent out to customers and prospects.

BFF Blog

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The internship that didn’t treat me like an internhttp://www.propaganda.co.uk/blog/the-internship-that-didnt-treat-me-like-an-intern/ http://www.propaganda.co.uk/blog/the-internship-that-didnt-treat-me-like-an-intern/#comments Wed, 24 Sep 2014 16:49:34 +0000 Daisy Searle http://www.propaganda.co.uk/?p=12581 “Hi Daisy, I’m Emily, nice to meet you” was the first thing that was said to me when I arrived. Having done several internships before, I knew the drill. “Here’s the tea and coffee station and the comprehensive list of…

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Daisy

“Hi Daisy, I’m Emily, nice to meet you” was the first thing that was said to me when I arrived.

Having done several internships before, I knew the drill.

“Here’s the tea and coffee station and the comprehensive list of how everybody likes their drinks. Do you have your trainers on? Good, because you’re going to be doing a lot of walking. Expect to be in the post office most days. Here’s your email address, upload it to your phone now so that we can contact you through the night and at weekends or when you’re out and about collecting my dry cleaning or buying my organic, 23 bean soup from the Skinnymini café which isn’t far, it’s only 7 and a half miles so you shouldn’t be out more than 20 minutes…”

…but no. Instead, lovely Emily asked ME how I liked my coffee and made ME one! I was baffled! Not soon after that I met the sensationally smiley brunette duo that is Jenna and Claire, and there they were, the PR team that I was to be a part of for the next 5 weeks.

I was briefed on each of the clients I would be working on and set about assisting on what was going to be the most important project of the next few weeks. Later that afternoon I was invited to a meeting! I’d never been invited to a meeting before, in my experience smelly lowlife interns weren’t allowed into meetings, they simply had to know everything… somehow. In the meeting I was able to get the total picture of what the client wanted and how Propaganda was going to go about it, as well as the role I would be playing in the process. It was lovely, sitting on the cushty sofa, making my scribbly notes and actually being a part of the team!

As life progressed, I felt less and less like an intern. I made drinks for people, but they made drinks for me too. I loved the hot beverage politics… or lack of! Not once was I called ‘intern’ and not once did I come to my desk to find an aggressive ‘to do’ post it had been tacked to my laptop with capital letters, exclamation marks and several underlined words screaming at me. I even managed to have my entire weekend without any tear worthy emails! Everybody was smiley and cheery, and only ever appreciative of the work I was doing.

Life at Propaganda came to a close far too quickly, and I found myself in my last week writing this.  Having now completed a ‘Year in Industry’, I’ll be heading back to University at the start of next week. It’s been a funny old year, I only wish I could have spent more of it at the most lovely agency I’ve come across.

Thanks for having me Propaganda!

Daisy x

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Interesting Thursdayhttp://www.propaganda.co.uk/blog/interesting-thursday-123/ http://www.propaganda.co.uk/blog/interesting-thursday-123/#comments Thu, 18 Sep 2014 08:22:57 +0000 Ben Bateson http://www.propaganda.co.uk/?p=12550 Interesting Thursday. Interesante Jueves. Interessant Torsdag. Intéressant Jeudi. Interessante Donnerstag. ενδιαφέρουσες Πέμπτη. Interessante Giovedi. Interesanti Ceturtdiena. Ciekawe Czwartek. Joi Interesant. Интересный четверг. Zaujímavé štvrtok. 興味深い木曜日. diddorol Dydd Iau. Kuvutia Alhamisi. Huvitavad neljapäev. საინტერესო ხუთშაბათი. NgoLwesine Ezithakazelisayo. Ilginç Perşembe. Interessante quinta-feira. Mielenkiintoisia Torstai. E Enjte Interesante. цікавы чацвер. Kawili-wiling Huwebes. Menarik Kamis. maraqlı Cümə Axşamı. Interesaj ĵaŭdo. ຫນ້າສົນໃຈວັນພະຫັດ. Man vs Tube.…

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Interesting Thursday. Interesante Jueves. Interessant Torsdag. Intéressant Jeudi. Interessante Donnerstag. ενδιαφέρουσες Πέμπτη. Interessante Giovedi. Interesanti Ceturtdiena. Ciekawe Czwartek. Joi Interesant. Интересный четверг. Zaujímavé štvrtok. 興味深い木曜日. diddorol Dydd Iau. Kuvutia Alhamisi. Huvitavad neljapäev. საინტერესო ხუთშაბათი. NgoLwesine Ezithakazelisayo. Ilginç Perşembe. Interessante quinta-feira. Mielenkiintoisia Torstai. E Enjte Interesante. цікавы чацвер. Kawili-wiling Huwebes. Menarik Kamis. maraqlı Cümə Axşamı. Interesaj ĵaŭdo. ຫນ້າສົນໃຈວັນພະຫັດ.

Man vs Tube. Epic:

 

Pantone Beer by Txaber:

 

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And finally. Something beautiful:

 

 

 

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