Propaganda » Blog http://www.propaganda.co.uk we mean business Fri, 22 May 2015 16:42:14 +0000 en-GB hourly 1 Hot, Hot, Hot: Cynthia’s MCA Win Celebrated in The Timeshttp://www.propaganda.co.uk/blog/hot-hot-hot-cynthias-mca-win-celebrated-in-the-times/ http://www.propaganda.co.uk/blog/hot-hot-hot-cynthias-mca-win-celebrated-in-the-times/#comments Fri, 22 May 2015 11:51:55 +0000 Julian Pearce http://www.propaganda.co.uk/?p=13905 As reported a few weeks back, our Senior Planner Cynthia Bernard beat a strong shortlist to win The Management Consultancies Association’s award for Young Consultant of the Year at a plush ceremony in central London. Well the good news doesn’t…

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As reported a few weeks back, our Senior Planner Cynthia Bernard beat a strong shortlist to win The Management Consultancies Association’s award for Young Consultant of the Year at a plush ceremony in central London. Well the good news doesn’t stop there, as the write up of her achievement appeared in The Times this week.

The article featured in a special awards supplement, distributed nationally to hundreds of thousands of Times readers. In the piece, Cynthia talks about the diversity of clients she works with, but a defining approach Propaganda takes to ensure we get to the heart of the issue: empathy. That’s just one of the reasons why Brand Discovery works across such a wide range of sectors, Cynthia explains.

Planning is integral to Propaganda’s strategic offer, and Cynthia has designed and implemented Brand Discovery programmes for clients as diverse as Ann Summers and ReFood. There’s not much about the process that she doesn’t know – in fact, she wrote the book.

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Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursdays-6/ http://www.propaganda.co.uk/blog/interesting-thursdays-6/#comments Thu, 21 May 2015 09:59:15 +0000 Perry Smith http://www.propaganda.co.uk/?p=13888 Floating houses, a Wes Anderson Café, Mr Kipling and Jack Nicholson… It’s interesting Thursday.   First off a very clever advertising campaign by Airbnb to promote its lettings website. Floating house designed by TBWA Bar Luce, a café designed by…

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Floating houses, a Wes Anderson Café, Mr Kipling and Jack Nicholson… It’s interesting Thursday.

 

First off a very clever advertising campaign by Airbnb to promote its lettings website. Floating house designed by TBWA

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Bar Luce, a café designed by the film director Wes Anderson.

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Nice photography by James Day for Mr Kipling

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Finally, a behind the scenes look at Jack Nicholson getting into character for the ‘Here’s Johnny’ scene in The Shining.

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#SocialSeen – Feed Me Arthttp://www.propaganda.co.uk/blog/socialseen-feed-me-art-2/ http://www.propaganda.co.uk/blog/socialseen-feed-me-art-2/#comments Wed, 20 May 2015 10:42:06 +0000 Jenna Stirland http://www.propaganda.co.uk/?p=13872   World famous art via the medium of cake? We almost couldn’t believe it too.   Last week The Gallery at Munro House hosted the eagerly anticipated #FeedMeArt ‘The Great Edible Art Exhibition’ to celebrate the British Art Show that’s…

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World famous art via the medium of cake? We almost couldn’t believe it too.

 

Last week The Gallery at Munro House hosted the eagerly anticipated #FeedMeArt ‘The Great Edible Art Exhibition’ to celebrate the British Art Show that’s coming to Leeds in October.

 

We jumped at the chance to see and, more importantly, taste the creations by London based duo @tattooedbakers at Leeds’ first ever edible art exhibition. Here’s a look at our experiential evening.

 

Join the conversation and relive the night by searching the hashtag #FeedMeArt

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Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursdays-10/ http://www.propaganda.co.uk/blog/interesting-thursdays-10/#comments Thu, 14 May 2015 09:52:42 +0000 Corey Benfield http://www.propaganda.co.uk/?p=13838 It’s Thursday! Here are some things we are liking in the creative world this week… Lovely underwater photography from Jorge Cervera Hauser. Packaging by Snask. Illustrations by Jonathan Calugi.

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It’s Thursday! Here are some things we are liking in the creative world this week…

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Lovely underwater photography from Jorge Cervera Hauser.

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Packaging by Snask.

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Illustrations by Jonathan Calugi.

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Behind the Scenes- The Car People 2015-16 Campaignhttp://www.propaganda.co.uk/blog/behind-the-scenes-the-car-people-2015-16-campaign/ http://www.propaganda.co.uk/blog/behind-the-scenes-the-car-people-2015-16-campaign/#comments Wed, 13 May 2015 11:24:11 +0000 Paul Costello http://www.propaganda.co.uk/?p=13829   After months of meticulous planning and preparation The Car People 2015-16 campaign shoot took place last week. The campaign represents a stylistic evolution for the brand, introducing elements of The Car People’s animated world into the real world. The…

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After months of meticulous planning and preparation The Car People 2015-16 campaign shoot took place last week.

The campaign represents a stylistic evolution for the brand, introducing elements of The Car People’s animated world into the real world.

The shoot took place at the newest and largest Car People site in Sheffield.  Prior to the shoot day, the entire showroom had been built to scale as an animated set. This allowed us to rigorously plan and visualise each scene, with freedom to tweak and test every camera angle and panning option, which in theory made for a relatively straightforward day of filming.

The only thing that was out of our control was the weather. And of course, we were dealt a forecast that promised, cloud, strong winds, rain, but most importantly, just enough sunshine for the key shots.

Below are some behind the scene shots from the day.

Keep your eyes peeled for the finished ad later this summer.

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Jacqueline Gold’s High Praise for Propaganda at Buy Yorkshirehttp://www.propaganda.co.uk/blog/jacqueline-golds-high-praise-for-propaganda-at-buy-yorkshire/ http://www.propaganda.co.uk/blog/jacqueline-golds-high-praise-for-propaganda-at-buy-yorkshire/#comments Fri, 08 May 2015 16:42:02 +0000 Julian Pearce http://www.propaganda.co.uk/?p=13823 Jacqueline Gold, Chief Executive of Propaganda client Ann Summers, gave an inspirational account of her rise to the top at the 2015 Buy Yorkshire Event, held at the Royal Armouries in Leeds – and we were there hear her story.…

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Jacqueline Gold, Chief Executive of Propaganda client Ann Summers, gave an inspirational account of her rise to the top at the 2015 Buy Yorkshire Event, held at the Royal Armouries in Leeds – and we were there hear her story.

As well as leading an hour-long talk in a packed auditorium about her experience of building the Ann Summers brand, Jacqueline also wasn’t pulling any punches as the only female representative on the Billion Pound Panel.

During the event, she talked about our recent successful campaigns, including the collaboration with Giles Deacon and the Dark Desires work. She praised Propaganda as “fantastic for our brand” and that she would “recommend them to anyone” thereby demonstrating that she did indeed ‘buy Yorkshire’.

Her appearance at the event was a big draw for organisers and local businesses. She talked about her passion for women in business and explained her recent work to help influence government on female empowerment.

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Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursdays-8/ http://www.propaganda.co.uk/blog/interesting-thursdays-8/#comments Thu, 07 May 2015 13:10:41 +0000 Rickie & Laura http://www.propaganda.co.uk/?p=13813 Hi Interesting Thursday, and May. Nice to meet you. I was recently trawling good old Google for some references and came across a style of art called paper quilling. By manipulating strips of paper, professional quilling artists can create some…

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Hi Interesting Thursday, and May. Nice to meet you.

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I was recently trawling good old Google for some references and came across a style of art called paper quilling. By manipulating strips of paper, professional quilling artists can create some amazing work. Take Yulia Brodskaya. An artist and illustrator from Moscow, she has created a reputation for the innovative nature of her artwork and she was named the ‘Breakthrough Star,’ in 2009 by Creative Review magazine. Her work has also been included in the D&AD annuals.

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To think I can’t even make a paper aeroplane look nice. Laura.

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Kryolan reaches 100k Instagram followershttp://www.propaganda.co.uk/blog/kryolan-reaches-100k-instagram-followers/ http://www.propaganda.co.uk/blog/kryolan-reaches-100k-instagram-followers/#comments Tue, 05 May 2015 14:56:42 +0000 Claire Anderson http://www.propaganda.co.uk/?p=13807 When we first started working with Kryolan we set up an Instagram account from scratch for them. And this weekend we hit a cool 100,000 followers. Whoo hoo. As both a creative and an international brand, IG is an absolutely…

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When we first started working with Kryolan we set up an Instagram account from scratch for them. And this weekend we hit a cool 100,000 followers. Whoo hoo.

As both a creative and an international brand, IG is an absolutely perfect platform for Kryolan – and it’s given us the chance to create some fab social campaigns exclusively for its IG audience. Right now we are ‘surprising’ individual followers with a personal thank you and a repost from the brand as part of our 100k celebrations. Give @kryolanofficial a follow to see the response.

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Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursdays-7/ http://www.propaganda.co.uk/blog/interesting-thursdays-7/#comments Thu, 30 Apr 2015 16:48:03 +0000 Sophie Killingray http://www.propaganda.co.uk/?p=13794 Hello people of the Thursday here are some images for your eyes. Virtual holes on actual walls from Hamburg based street artist 1010 Crazy food fashion fusion from black pizza Design on a mahoosive scale from Snask studio     …

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Hello people of the Thursday here are some images for your eyes.

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Virtual holes on actual walls from Hamburg based street artist 1010

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Crazy food fashion fusion from black pizza

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Design on a mahoosive scale from Snask studio 

 

 

 

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Behind the Scenes at Ann Summers AW15 Campaignhttp://www.propaganda.co.uk/blog/behind-the-scenes-at-ann-summers-aw15-campaign1/ http://www.propaganda.co.uk/blog/behind-the-scenes-at-ann-summers-aw15-campaign1/#comments Thu, 30 Apr 2015 09:24:11 +0000 Rachel Stephens http://www.propaganda.co.uk/?p=13784   After months in the planning, the Ann Summers Autumn/Winter 2015 campaign shoot took place earlier this month at a glamorous London location. Having started work to develop the concept and identity last year, it was really exciting to see…

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After months in the planning, the Ann Summers Autumn/Winter 2015 campaign shoot took place earlier this month at a glamorous London location. Having started work to develop the concept and identity last year, it was really exciting to see our ideas coming together.

Starting with the initial campaign proposition and concept (FYI Beyonce and Kim K featured), into art direction and production, the full Propaganda team were involved in ensuring everything came together when it mattered.

Still riding high on the success of Propaganda’s Valentine’s campaign for the retailer (Dark Desires was acclaimed their most successful campaign to date) the AW15 campaign looks to raise the bar yet again. As the lead strategic and creative partners, this campaign is the next evolution of our work to reposition Ann Summers as the leading destination for pleasure on the high street, and will coincide with several exciting new product launches also in the pipeline.

Watch this space.

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