Propaganda » Blog http://www.propaganda.co.uk we mean business Fri, 27 Feb 2015 17:00:48 +0000 en-GB hourly 1 Nouveau Lashes – Introducing the Ultimate Lash Brandhttp://www.propaganda.co.uk/blog/nouveau-lashes-introducing-the-ultimate-lash-brand/ http://www.propaganda.co.uk/blog/nouveau-lashes-introducing-the-ultimate-lash-brand/#comments Fri, 27 Feb 2015 11:15:50 +0000 Charlotte Read http://www.propaganda.co.uk/?p=13415 Last weekend saw the re-launch of Nouveau Lashes at Professional Beauty in London, the culmination of Propaganda’s unique Discovery research programme and brand creation process.  A leader in professional lash techniques and training, Propaganda Discovery recognised an opportunity for Nouveau…

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Last weekend saw the re-launch of Nouveau Lashes at Professional Beauty in London, the culmination of Propaganda’s unique Discovery research programme and brand creation process. 

A leader in professional lash techniques and training, Propaganda Discovery recognised an opportunity for Nouveau Lashes to step forward and own the market as the Ultimate Lash Brand.

Lashes are one of the industry’s fastest growing treatments and an essential part of everyone’s beauty routine. However the lack of a brand leader and poor training standards, has previously left technicians lacking confidence in lash treatments, and clients uneducated and wary of damage.

Similarly everyone’s vision of their dream lash is different: some seek a natural enhancement, whilst others desire all out glamour, and salons training in just one lash technique fail to capitalize on the commercial opportunity. By combining Nouveau Lashes three innovative treatment types under one ultimate brand, and investing in a new consultation-led approach, salons can for the first time cater for every potential client.

Nouveau Lashes Ultimate Technician programme combines training in individual extensions, express lashes, and the brand’s innovative natural enhancement, LVL. In one hassle-free training programme, trainees benefit from Nouveau Lashes best-in-class technical training and now combined with ongoing commercial and technical support to help master their skills and grow their business.

The result of a strategic and brand development process led by Propaganda to reshape the business from within, the new position will enable Nouveau Lashes to grow in new and existing salons within the UK and internationally.

The new brand can be seen across trade and consumer touch points, including the new look NouveauLashes.com, salon and trade collateral, and an industry-leading product range.

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High Praise for Dark Desires “Best Campaign”http://www.propaganda.co.uk/blog/high-praise-for-dark-desires-best-campaign/ http://www.propaganda.co.uk/blog/high-praise-for-dark-desires-best-campaign/#comments Thu, 26 Feb 2015 18:17:11 +0000 Julian Pearce http://www.propaganda.co.uk/?p=13409 It’s great to see our work for Ann Summers is contributing to the pleasure retailer’s strong performance and the Dark Desires campaign is continuing to blow the stockings off their customers. As referenced in Retail Week, Valentine’s week online sales…

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It’s great to see our work for Ann Summers is contributing to the pleasure retailer’s strong performance and the Dark Desires campaign is continuing to blow the stockings off their customers.

As referenced in Retail Week, Valentine’s week online sales increased by 84% compared with 2014, and in the following week – which can often see a post valentine’s lull – there was a 130% increase from ecommerce compared with the previous year. This coincides with our Dark Desires campaign, which draws on the themes explored in the film 50 Shades of Grey, but turns the idea on its head. Instead of the submissive female character portrayed on screen, it echoes Ann Summers’ defining message of female empowerment.

In the Retail Week article, Ann Summers MD Vanessa Gold is glowing in her praise of the Dark Desires campaign and the results it has achieved: “I am delighted with the positive performance during these peak trading periods and I’m incredibly proud of our Dark Desires campaign, which I truly believe is our strongest campaign to date.”

“Although we anticipated a spike in sales during Valentine’s and the film release, these brilliant sales figures across all of our channels surpassed our expectations.”

We’re pleased to have helped set the scene for these impressive results and have plenty more in store for the future.

 

 

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Interesting Thursdayhttp://www.propaganda.co.uk/blog/interesting-thursday-136/ http://www.propaganda.co.uk/blog/interesting-thursday-136/#comments Thu, 26 Feb 2015 09:00:29 +0000 Ben Bateson http://www.propaganda.co.uk/?p=13393 Life is a lot more interesting if you are interested in the people and the places around you. So, illuminate your little patch of ground, the people that you know, the things that you want to commemorate. Light them up…

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Life is a lot more interesting if you are interested in the people and the places around you. So, illuminate your little patch of ground, the people that you know, the things that you want to commemorate. Light them up with your art, with your music, with your writing, with whatever it is that you do. Alan Moore

Nice from Pose:

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Nice from Erik Marinovich:

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Nice from Ian Barnard:

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Interesting Thursdayhttp://www.propaganda.co.uk/blog/interesting-thursday-135/ http://www.propaganda.co.uk/blog/interesting-thursday-135/#comments Thu, 19 Feb 2015 09:05:29 +0000 Ben Bateson http://www.propaganda.co.uk/?p=13366 If you’re actually allowing your creative part to control your writing rather than a more commercial instinct or motive, then you’ll find that all sorts of interesting things will bubble up to the surface. Emma Thompson Like Charles Merson:  …

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If you’re actually allowing your creative part to control your writing rather than a more commercial instinct or motive, then you’ll find that all sorts of interesting things will bubble up to the surface. Emma Thompson

Like Charles Merson:

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Like Tetsuya Toshima:

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Like Letter Smith:

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Tears & Laughter. Creative Circle 2015 Judging.http://www.propaganda.co.uk/uncategorized/tears-laughter-creative-circle-2015-judging/ http://www.propaganda.co.uk/uncategorized/tears-laughter-creative-circle-2015-judging/#comments Tue, 17 Feb 2015 12:05:39 +0000 Lee Bennett http://www.propaganda.co.uk/?p=13356   This morning I’ve been tasked with judging the Film & Video category of the 2015 Creative Circle Awards. It’s been both a great privilege, and great entertainment, as I’ve spent a few hours watching some really great pieces. But…

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This morning I’ve been tasked with judging the Film & Video category of the 2015 Creative Circle Awards. It’s been both a great privilege, and great entertainment, as I’ve spent a few hours watching some really great pieces.

But it wasn’t easy, as you would expect the calibre of entries was exceptional. And from some tear jerking charity ads, to laughter inducing consumer ads and, (ok I admit it), a few pangs of jealousy, it’s been an emotional roller coaster too.

I had a few clear favourites, I obviously can’t share them, so here’s last years winning campaign. So good it makes me go ‘ARGH’!

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Total Success For Southernshttp://www.propaganda.co.uk/blog/total-success-for-southerns/ http://www.propaganda.co.uk/blog/total-success-for-southerns/#comments Mon, 16 Feb 2015 17:38:35 +0000 Julian Pearce http://www.propaganda.co.uk/?p=13346 As part of the launch of Total, the new managed services proposition from Southerns, Propaganda has delivered a collaborative feature with leading trade magazine, FM Journal. Alongside a new ad execution, Propaganda also secured a substantial editorial contribution, explaining how…

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As part of the launch of Total, the new managed services proposition from Southerns, Propaganda has delivered a collaborative feature with leading trade magazine, FM Journal. Alongside a new ad execution, Propaganda also secured a substantial editorial contribution, explaining how managed services works in practice.

The interiors article, which quotes Southerns Principal and Founder Andrew Kendall-Jones, references the Big Thinking and Big Delivery on offer from the business. In order to promote this new service to key audiences, we’ve also designed a belly-wrap, which will ensure selected recipients will be able to open the feature on the relevant page and be amongst the first to read about Total.

 

 

 

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Fact Not Fictionhttp://www.propaganda.co.uk/blog/fact-not-fiction/ http://www.propaganda.co.uk/blog/fact-not-fiction/#comments Fri, 13 Feb 2015 19:51:55 +0000 Charlotte Read http://www.propaganda.co.uk/?p=13342 So when the brief arrived at Propaganda to develop their Spring 2015 campaign, the launch of the book’s film adaptation, in cinemas worldwide from this Friday, was a key consideration. However, as a British institution in all things sex, should…

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So when the brief arrived at Propaganda to develop their Spring 2015 campaign, the launch of the book’s film adaptation, in cinemas worldwide from this Friday, was a key consideration. However, as a British institution in all things sex, should Ann Summers’ simply follow the lead of E. L. James?

Instead Propaganda developed the campaign on one central proposition: Fact, not fiction.

Don’t live life by the book, don’t just watch the film, but instead come to Ann Summers and we will help make your darkest sexual desires a reality.

The resulting campaign was the high street pleasure retailer’s most erotic to date. However, as a brand that has always sought to empower women, there is one key shift. Rather than the submissive Anastasia, in every image of the campaign, the female takes the dominatrix role: in complete control of the situation.

So whether you are watching the film this weekend, or avoiding the crowds, there is only one destination to visit: Ann Summers. The answer to your dark desires

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From Good Hair Day to Fifty Shades of Greyhttp://www.propaganda.co.uk/blog/from-good-hair-day-to-fifty-shades-of-grey/ http://www.propaganda.co.uk/blog/from-good-hair-day-to-fifty-shades-of-grey/#comments Fri, 13 Feb 2015 12:59:19 +0000 Scarlett Weston http://www.propaganda.co.uk/?p=13338 Strolling through our archives, we spotted this gem from our ghd days. It just so happens that the pleasant young chap we cast 2nd from right turned out to be Mr Grey himself, Jamie Dornan, the lead actor in 50…

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Strolling through our archives, we spotted this gem from our ghd days. It just so happens that the pleasant young chap we cast 2nd from right turned out to be Mr Grey himself, Jamie Dornan, the lead actor in 50 Shades of Grey – released worldwide today.

We’ve always been keen to support young talent, and we’re delighted to see he’s gone on to secure this big part, via his work for Dior. The visual was used as part of our New Religion for Hair campaign, and took inspiration from Caravaggio oil paintings. Obvs. The photographer for this piece of Urban Angels work was David Short.

Completing the loop on this creative, some of our most recent work has been with Ann Summers on their Dark Desires campaign, which has got everyone hot under the collar. Unlike 50 Shades, our campaign places the woman as the driving force behind the encounter, reiterating the pleasure retailer’s role in empowering women.

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Interesting Thursdayhttp://www.propaganda.co.uk/blog/interesting-thursday-134/ http://www.propaganda.co.uk/blog/interesting-thursday-134/#comments Thu, 12 Feb 2015 09:34:15 +0000 Ben Bateson http://www.propaganda.co.uk/?p=13320 An outgrowth of having a long career is that I have a lot of interesting things around that I get to revisit, and someday get to the place where they become something that I want to do next.  The Boss.…

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An outgrowth of having a long career is that I have a lot of interesting things around that I get to revisit, and someday get to the place where they become something that I want to do next.  The Boss.

 

Lovely poster from Nick Barclay:

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The lovely blog Type Only:

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Lovely photos of Chicago by some dude called Stanley Kubrick. More here:

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Kryolan Face Offhttp://www.propaganda.co.uk/blog/kryolan-face-off-2/ http://www.propaganda.co.uk/blog/kryolan-face-off-2/#comments Mon, 09 Feb 2015 17:43:57 +0000 Jenna Stirland http://www.propaganda.co.uk/?p=13313 It’s official! Our professional make-up client, Kryolan, has been announced as the official make-up sponsor of Face Off, Season 8. An American reality TV programme that’s been named as SyFy channel’s most watched unscripted series, Face Off follows 15 contestants…

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Face Off Season 8

It’s official! Our professional make-up client, Kryolan, has been announced as the official make-up sponsor of Face Off, Season 8.

An American reality TV programme that’s been named as SyFy channel’s most watched unscripted series, Face Off follows 15 contestants as they push creative boundaries in special effects make-up and battle it out to be crowned the winner.

A star host, legendary special effects make-up artist judges and 15 contestants, complete the cast of season 8, named ‘Return of the Champions’, which welcomes back three former Face Off winners to coach and mentor teams of five artists. This season promises even more demanding challenges and a battle not only between the contestants, but also between the returning winners.

Each week contestants are tasked with a new make-up challenge using Kryolan products and the possibilities are endless thanks to Kryolan’s vast selection of special effects make-up.

Discover more about Face Off here, www.syfy.com/faceoff

Join the @FaceOffSyFy conversation on the @KryolanOfficial Twitter, Facebook & Instagram accounts searching hashtag #FaceOff

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