Propaganda » Blog http://www.propaganda.co.uk we mean business Tue, 28 Jul 2015 16:39:49 +0000 en-GB hourly 1 Tangle Teezer Behind The Sceneshttp://www.propaganda.co.uk/blog/tangle-teezer-behind-the-scenes/ http://www.propaganda.co.uk/blog/tangle-teezer-behind-the-scenes/#comments Tue, 28 Jul 2015 16:21:57 +0000 Hollie Carek http://www.propaganda.co.uk/?p=14247 What do you get if you put … 5 models, 2 wind machines, 1 trampoline, an incredible photographer and a load of Tangle Teezers into a studio for 12 hours?  You’ll find out at Salon International in October. Last week Propaganda and Tangle…

The post Tangle Teezer Behind The Scenes appeared first on Propaganda.

]]>
What do you get if you put …

5 models, 2 wind machines, 1 trampoline,

an incredible photographer and a load of Tangle Teezers into a studio

for 12 hours?  You’ll find out at Salon International in October.

IMG_0869

Last week Propaganda and Tangle Teezer shot their first collaborative

photoshoot – the results of which will be revealed later in the year as part

of a revolutionary campaign for the iconic hair brush brand.

But in the meantime, here is a little bit of behind the scenes action…

IMG_0855

IMG_0862

 

The post Tangle Teezer Behind The Scenes appeared first on Propaganda.

]]>
http://www.propaganda.co.uk/blog/tangle-teezer-behind-the-scenes/feed/ 0
Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursday-139/ http://www.propaganda.co.uk/blog/interesting-thursday-139/#comments Thu, 23 Jul 2015 14:47:38 +0000 Lee Bennett http://www.propaganda.co.uk/?p=14219 What do beer mat illustrations, tornado installations and the world’s smallest portfolio have in common? They’re all interesting, and today’s Thursday. So let’s get down to business.    I love I Love Dust. That’s not a typo, I just love…

The post Interesting Thursdays appeared first on Propaganda.

]]>
What do beer mat illustrations, tornado installations and the world’s smallest portfolio have in common? They’re all interesting, and today’s Thursday. So let’s get down to business. 

 

I love I Love Dust. That’s not a typo, I just love the work of agency ‘I Love Dust’. I’m particularly liking these hand drawn beer mats. So nice you’ll need to pick up your beer to see them. All the more reason to drink beer, win win

6061ef5c847c6cd7b0ab21724fea46cf 4dd3186af7951af7aed4dbf5c8be2e46
The D&AD New blood awards were announced recently. Amongst the array of great work, one piece in particular stood out to me. A great concept for Pantone that brings colour to the streets of Seoul in Monsoon season, thanks to ink that activates when wet, revealing beautiful illustrations.
216525_57e7400f540f44c293d8dd91871d6177 216528_c614350e66384943adf3df94f04ac53b
Another nice student project, proving that big ideas don’t always need to be big. Introducing the world’s smallest portfolio.

232c877332f1255248528249844e9179

 

These aerial photographs of of Australia’s blue salt fields by photographer Simon Butterworth look surreal, but are absolutely beautiful.
Screen Shot 2015-07-22 at 15.07.39 Simon-Butterworth-blue-salt-fields-4 Simon-Butterworth-blue-salt-fields-1
Japanese artist Tokujin Yoshioka’s Tornado project looks interesting. The installation uses clear white straws to guide visitors through different rooms, thus giving them the feeling of being stuck in a tornado. Stunning.

Screen Shot 2015-07-22 at 15.00.57 Tokujin-Yoshioka_Tornado_6-800x528 Tokujin-Yoshioka_Tornado_2-800x533

The post Interesting Thursdays appeared first on Propaganda.

]]>
http://www.propaganda.co.uk/blog/interesting-thursday-139/feed/ 0
#GogglesOnhttp://www.propaganda.co.uk/blog/goggleson/ http://www.propaganda.co.uk/blog/goggleson/#comments Thu, 23 Jul 2015 09:41:44 +0000 Rachael Kynaston http://www.propaganda.co.uk/?p=14192 Our client Glenbrae, producers of the finest quality knitwear, have partnered up with the Royal Air Force Benevolent Fund as their official knitwear partner. This is a particularly big year for the fund as it’s the 75th Anniversary of the…

The post #GogglesOn appeared first on Propaganda.

]]>
Our client Glenbrae, producers of the finest quality knitwear, have partnered up with the Royal Air Force Benevolent Fund as their official knitwear partner. This is a particularly big year for the fund as it’s the 75th Anniversary of the Battle of Britain. To mark the occasion Glenbrae have produced a limited edition, official 75th Anniversary scarf and will donate £5 from each sale to the fund.

goggleson

To support and promote this partnership Propaganda have developed an emotive campaign to honour the veterans who flew in the battle. We’re also supporting Glenbrae with a number of activities, one of which is a #GogglesOn social campaign.  The campaign celebrates the achievements of those that flew in the Battle of Britain by encouraging individuals to share a picture of them-selves making ‘goggle eyes’, donate to the fund and nominate their friends to do the same.

WE NEED YOU

In order to raise as much money for such a worthy cause, we ask for you to get your #GogglesOn.

To take part, simply get someone to snap a picture of you making the goggles, share it and nominate your friends to do the same (and don’t forget to text to donate). The images should be supported with the following copy:

For Facebook & Instagram:

Got my #GogglesOn to join @GlenbraeUK supporting the RAF Benevolent Fund. Post your #GogglesOn photo and text FIGHTER to 70660 to donate £3 to @RAFBF. Then nominate your friends to do the same.

Twitter:

#GogglesOn to join @GlenbraeUK supporting RAF Benevolent Fund @RAFBF. Post yours & text FIGHTER to 70660 to give £3”

 

The post #GogglesOn appeared first on Propaganda.

]]>
http://www.propaganda.co.uk/blog/goggleson/feed/ 0
Propaganda guarantee your best. ever. orgasm.http://www.propaganda.co.uk/blog/propaganda-guarantee-your-best-ever-orgasm/ http://www.propaganda.co.uk/blog/propaganda-guarantee-your-best-ever-orgasm/#comments Tue, 21 Jul 2015 14:09:05 +0000 Charlotte Read http://www.propaganda.co.uk/?p=14213 This week, see’s the launch of Ann Summers most innovative sex toy range to date. Featuring exclusive Climax Technology, the Moregasm range promises to deliver your best ever orgasm. Guaranteed. As the leading experts in pleasure, Ann Summers own a…

The post Propaganda guarantee your best. ever. orgasm. appeared first on Propaganda.

]]>
Screen Shot 2015-07-21 at 13.43.37

This week, see’s the launch of Ann Summers most innovative sex toy range to date. Featuring exclusive Climax Technology, the Moregasm range promises to deliver your best ever orgasm. Guaranteed.

As the leading experts in pleasure, Ann Summers own a unique position on the high street: the only retailer to offer the full erotic mix across lingerie, sex toys and sexcessories. However during the Discovery process, we identified that the brand had begun to shy away from this difference, with sex toys falling to a secondary communication and overshadowed by online competitors.

Following Propaganda’s strategic and creative recommendations, the launch of the Moregasm range signifies another stage in Ann Summers now celebrating and re-owning their position. Branding their new ownable technology unavailable anywhere else, and placing the range front and foremost across the retail footprint.

And with sales reaching new highs, it’s clear Toys are a serious business after all.

The post Propaganda guarantee your best. ever. orgasm. appeared first on Propaganda.

]]>
http://www.propaganda.co.uk/blog/propaganda-guarantee-your-best-ever-orgasm/feed/ 0
Exit Signals Seabrook Success For Julian Kynastonhttp://www.propaganda.co.uk/blog/exit-signals-seabrook-success-for-julian-kynaston/ http://www.propaganda.co.uk/blog/exit-signals-seabrook-success-for-julian-kynaston/#comments Tue, 21 Jul 2015 09:07:20 +0000 Scarlett Weston http://www.propaganda.co.uk/?p=14208 Following the news that Seabrook Crisps has been sold to private equity firm LDC in a deal reported on The Business Desk to be worth £35m, Julian Kynaston, Founder and Chairman of Propaganda also ends a successful partnership with the…

The post Exit Signals Seabrook Success For Julian Kynaston appeared first on Propaganda.

]]>
JMKFollowing the news that Seabrook Crisps has been sold to private equity firm LDC in a deal reported on The Business Desk to be worth £35m, Julian Kynaston, Founder and Chairman of Propaganda also ends a successful partnership with the Bradford based business. The collaboration has lasted almost a decade and there’s the prospect of new ventures ahead.

Julian became a non-executive director of the business in 2005 and helped to devise a strategy for growth, which arrested a sales decline at Seabrook and re-established the brand as a firm favourite for British consumers. This sale fulfils an ambition to grow the brand for exit, and closes a chapter in the close business relationship between Julian and the Seabrook board.

Ken Brook-Chrispin, former CEO of Seabrook Crisps said: “Julian joined us as non-executive director almost a decade ago, with a brief to devise a strategy for growth and exit. During that time, we’ve worked together closely and counted on him for his advice and strategic counsel. Not only has he been a professional and personal advisor, but he’s also become a personal friend. I’m looking forward to working with him on new projects in the future and continuing this successful partnership.”

Julian Kynaston said: “Working with Seabrook has been both stimulating and exciting and this news signals the next stage in the relationship between Ken and I. I know Ken will be moving on to new ventures and we’ve already spoken about how we’ll continue to work together on a range of projects. Part of my brief for Seabrook was to revitalise the brand and turn around its fortunes, ready for exit. With that now achieved, we’re ready for the next challenge.”

The post Exit Signals Seabrook Success For Julian Kynaston appeared first on Propaganda.

]]>
http://www.propaganda.co.uk/blog/exit-signals-seabrook-success-for-julian-kynaston/feed/ 0
The finest repositioning for Glenbraehttp://www.propaganda.co.uk/blog/the-finest-repositioning-for-glenbrae/ http://www.propaganda.co.uk/blog/the-finest-repositioning-for-glenbrae/#comments Fri, 17 Jul 2015 09:50:13 +0000 Scarlett Weston http://www.propaganda.co.uk/?p=14194 Since late 2014, Propaganda have been working closely with Spectrum Yarns, an original spinning mill in Huddersfield, to develop a growth and repositioning strategy for their brand – Glenbrae. As producers of the finest quality knitwear they are a well-known…

The post The finest repositioning for Glenbrae appeared first on Propaganda.

]]>
Glenbrae_02

Since late 2014, Propaganda have been working closely with Spectrum Yarns, an original spinning mill in Huddersfield, to develop a growth and repositioning strategy for their brand – Glenbrae.

As producers of the finest quality knitwear they are a well-known name within the golf wear sector and produce club-crested knitwear to some of the finest golf clubs in the country, including Gleneagles. In a bid to broaden the brand’s reach, Propaganda completed a strategic audit of their market position. Through this process, we identified that whilst Glenbrae is already trusted by the UK’s top clubs, there was still 40% of the golf market that was untapped. Additionally, our research found that whilst club members were enjoying the quality of their club-crested knitwear, they weren’t aware of the brand behind it.

With a heritage which stems back to the early 1900’s, Glenbrae uses the worlds most advanced machinery and weaves in the knowledge and expertise of their craftsmen to create their exceptional hand finished knitwear. Propaganda identified that it was vital to leverage this insight when developing the future direction of the brand.

During the development, and whilst analysing Glenbrae’s extensive customer list, Propaganda identified a new route to help generate growth for the brand. It was apparent that whilst the brand was best known for golf crested knitwear it was already producing crested corporate wear for some of the UK’s most well known and prestigious names, including Maybach, Porsche and Leander Rowing Club. And thus a new strategy was developed to broaden its target customer base with a fresh offer: ‘Glenbrae Plus’.

The new proposition has been developed to target organisations with a need for crested knitwear, and broadens business opportunities to new audiences beyond the traditionally targeted golf sector. As a result, Glenbrae anticipates the move will open up significant new sales channels for the brand.

Glenbrae_01The repositioning has launched with a new visual identity, created and developed by Propaganda, which reflects the heritage and quality of the brand, with a suite of premium sales collateral and new e-commerce website – which focuses on retailing non-crested Glenbrae knitwear direct to consumers. Initial results have been exceptional, with one customer asking if the changes were going to mean an increase in price to reflect the quality of the branding. Quite a compliment!

 

 

The post The finest repositioning for Glenbrae appeared first on Propaganda.

]]>
http://www.propaganda.co.uk/blog/the-finest-repositioning-for-glenbrae/feed/ 0
Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursdays-37/ http://www.propaganda.co.uk/blog/interesting-thursdays-37/#comments Thu, 16 Jul 2015 15:35:40 +0000 Corey Benfield http://www.propaganda.co.uk/?p=14178 Thursday once again so here are some things I’ve found interesting recently. Because the weather’s been lovely and the tour is under way, first up we have some lovely cycling kit from Bernard. Followed by some mint photography from Matthias…

The post Interesting Thursdays appeared first on Propaganda.

]]>
Thursday once again so here are some things I’ve found interesting recently.

B_04

Because the weather’s been lovely and the tour is under way, first up we have some lovely cycling kit from Bernard.

B_03

B_02

B_01

Followed by some mint photography from Matthias Heiderich.

M_06

M_05

M_04

M_03

M_02

 

M_01

The post Interesting Thursdays appeared first on Propaganda.

]]>
http://www.propaganda.co.uk/blog/interesting-thursdays-37/feed/ 0
How Car Buying Should Behttp://www.propaganda.co.uk/blog/how-car-buying-should-be/ http://www.propaganda.co.uk/blog/how-car-buying-should-be/#comments Wed, 15 Jul 2015 11:20:32 +0000 Catherine Rae http://www.propaganda.co.uk/?p=14161 Look out today for the launch of The Car People’s brand new TV ad ‘How Car Buying Should Be’, which kicks off a new campaign focusing on turning car buying on its head and making it a great experience for…

The post How Car Buying Should Be appeared first on Propaganda.

]]>
Car people 1

Look out today for the launch of The Car People’s brand new TV ad ‘How Car Buying Should Be’, which kicks off a new campaign focusing on turning car buying on its head and making it a great experience for the customer.

 

car people 2Customer service has long been at the heart of The Car People’s offering, and the TV ad highlights the differences between their attitude and that of many other car dealers. It’s about advisors who don’t hassle you, but do all they can to make buying a car simple and easy. It’s about having a huge range of cars to choose from, and access to detailed information on all of them via The Car People’s Virtual Sales Advisor app. It’s How Car Buying Should Be!

To make the ad, we took The Car People’s well-known animated characters and brought them into the real world, using stills and footage from real Car People showrooms to give Martyn – the ad’s star – the chance to walk around and present real vehicles. We worked closely with Finger Industries, who created the animation, to make the best use of animated and real-life space to showcase the car-buying experience, which – at The Car People – focuses on helpfulness, friendliness and fun. To top it off, we added a voice over by comedian Reece Shearsmith.

We’re delighted to see the ad air today on ITV and Granada – it’ll be on until the 25th July, so keep an eye out for Martyn when you tune in!

The post How Car Buying Should Be appeared first on Propaganda.

]]>
http://www.propaganda.co.uk/blog/how-car-buying-should-be/feed/ 0
Hardback Exposure for Julian Kynastonhttp://www.propaganda.co.uk/blog/hardback-exposure-for-julian-kynaston/ http://www.propaganda.co.uk/blog/hardback-exposure-for-julian-kynaston/#comments Tue, 14 Jul 2015 14:34:36 +0000 Julian Pearce http://www.propaganda.co.uk/?p=14147 Propaganda chairman and founder Julian Kynaston has been featured in a new hardback book capturing inspirational photographs of prominent figures and those involved in the Scot Street Style movement. #Onward is a photographic record compiled by Gordon J Millar, Creative…

The post Hardback Exposure for Julian Kynaston appeared first on Propaganda.

]]>
scarlett_2

Propaganda chairman and founder Julian Kynaston has been featured in a new hardback book capturing inspirational photographs of prominent figures and those involved in the Scot Street Style movement. #Onward is a photographic record compiled by Gordon J Millar, Creative Director of Scot Street Style, and showcases the wide and varied creative community.

julian_blog

Julian first met Gordon at the creative Gathering in Edinburgh in 2014, an event intending to show that creativity isn’t restricted to a small number of what are generally termed ‘creative industries’.  At the time, Julian reflected about the event: “Of all the creative gatherings I’ve been to, this is the purest. It’s inspiring in so much as it doesn’t try to group creatives into their specialism – those types of events are to my mind a little of a contradiction.” Since then, they’ve formed a close friendship and collaborative working relationship.

The book celebrates individuals from all walks of life, as Gordon sets out his thinking: “We want to raise aspirations, smash negative stereotypes, and strive unremittingly to achieve our potential as human beings.” He took inspiration from prominent figures, including the Dalai Lama, while developing the concept. Copies are available for purchase here.

 

The post Hardback Exposure for Julian Kynaston appeared first on Propaganda.

]]>
http://www.propaganda.co.uk/blog/hardback-exposure-for-julian-kynaston/feed/ 0
Behind the scenes at Ann Summers Christmas Campaignhttp://www.propaganda.co.uk/uncategorized/behind-the-scenes-at-ann-summers-christmas-campaign/ http://www.propaganda.co.uk/uncategorized/behind-the-scenes-at-ann-summers-christmas-campaign/#comments Sat, 11 Jul 2015 06:14:31 +0000 Scarlett Weston http://www.propaganda.co.uk/?p=14137 Yesterday we achieved some amazing shots for the upcoming Ann Summers Christmas Campaign. Photographer Pete Pedonomou captured our creative concept brilliantly. Watch the video below for a sneak preview of whats to come…  

The post Behind the scenes at Ann Summers Christmas Campaign appeared first on Propaganda.

]]>
Yesterday we achieved some amazing shots for the upcoming Ann Summers Christmas Campaign. Photographer Pete Pedonomou captured our creative concept brilliantly. Watch the video below for a sneak preview of whats to come…

 

The post Behind the scenes at Ann Summers Christmas Campaign appeared first on Propaganda.

]]>
http://www.propaganda.co.uk/uncategorized/behind-the-scenes-at-ann-summers-christmas-campaign/feed/ 0