Propaganda » Blog http://www.propaganda.co.uk we mean business Fri, 27 Mar 2015 15:37:22 +0000 en-GB hourly 1 Propaganda Appointed as CNG Plots Path Towards £1bnhttp://www.propaganda.co.uk/blog/propaganda-appointed-as-cng-plots-path-towards-1bn/ http://www.propaganda.co.uk/blog/propaganda-appointed-as-cng-plots-path-towards-1bn/#comments Fri, 27 Mar 2015 15:29:57 +0000 Julian Pearce http://www.propaganda.co.uk/?p=13619 We’ve been appointed to undertake a Brand Discovery™ for leading independent commercial gas provider CNG. The resulting strategy will help shape their future direction and drive their ambition of securing 10% market share of UK SME commercial gas supply. The business…

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CNG

We’ve been appointed to undertake a Brand Discovery™ for leading independent commercial gas provider CNG. The resulting strategy will help shape their future direction and drive their ambition of securing 10% market share of UK SME commercial gas supply.

The business has a turnover approaching £200m and caters for a range of commercial gas customers, from factories and national restaurant chains to small family firms.

CNG Managing Director Jacqui Hall said: “We’ve appointed Propaganda as they are experts in brand and business strategy. We know that we have a great business and are doing many things in an industry-leading way, but this process will allow us to gather insights from a range of partners, and will help us shape the future of our business. We’re looking to further understand the intricacies of our market and leverage the right opportunities that will accelerate our growth. Our work to date has established us as the credible alternative to bigger commercial suppliers, with a first class customer service focus. Whilst cementing our reputation, we’re looking at ways to expand that ethos to more customers.”

Propaganda Managing Director Craig Harrold said: “CNG are a Yorkshire success story, and it’s clear they’re held in high-regard by industry experts and customers alike. We’ll use our award winning consultancy model to expose opportunities that can drive them forward and help deliver a future strategy worthy of a business in their position. Our work will look at ways to further elevate the brand, in an increasingly competitive marketplace and bring them recognition from a wider customer base.”

Our proven consultancy model draws on a wide range of sources, to help unlock transformational change in an industry, sector or business. The resulting strategy will aim to deliver a proposition that will differentiate CNG from competitors, communicate key messages and attract new customers.

 

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Interesting Thursdayshttp://www.propaganda.co.uk/uncategorized/interesting-thursdays-3/ http://www.propaganda.co.uk/uncategorized/interesting-thursdays-3/#comments Thu, 26 Mar 2015 10:54:36 +0000 Corey Benfield http://www.propaganda.co.uk/?p=13572 A bunch of interesting images to brighten up your day. This Jelly man Mint shots by Dean Bradshaw. New York based skateboard company created these tasty VHS inspired decks John Lewis Packaging Cheers for looking.

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A bunch of interesting images to brighten up your day.

This Jelly man

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Mint shots by Dean Bradshaw.

Image #1 Dean bradshaw 2

New York based skateboard company created these tasty VHS inspired decks

Image #2 VHS inspires skateboard decks

John Lewis Packaging

Image #3 John Lewis

Cheers for looking.

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Nouveau Lashes Named Best Lash Supplierhttp://www.propaganda.co.uk/blog/nouveau-lashes-named-best-lash-supplier/ http://www.propaganda.co.uk/blog/nouveau-lashes-named-best-lash-supplier/#comments Tue, 24 Mar 2015 17:44:29 +0000 Rachel Stephens http://www.propaganda.co.uk/?p=13564 Propaganda is proud to announce that our client, Nouveau Lashes has been awarded the title of “Best Lash Supplier” in the Guild of Professional Beauty Therapists Awards of Excellence.   To find out why we won, take our online consultation…

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Propaganda is proud to announce that our client, Nouveau Lashes has been awarded the title of “Best Lash Supplier” in the Guild of Professional Beauty Therapists Awards of Excellence.

 

To find out why we won, take our online consultation to find out which of the three lash treatments is best suited to you with our online consultation, then locate your nearest salon via the Nouveau Lashes salon finder.

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Launching Lavitta: Fashion That Fits and Flatters Real Womenhttp://www.propaganda.co.uk/blog/launching-lavitta-fashion-that-fits-and-flatters-real-women/ http://www.propaganda.co.uk/blog/launching-lavitta-fashion-that-fits-and-flatters-real-women/#comments Fri, 20 Mar 2015 17:30:28 +0000 Scarlett Weston http://www.propaganda.co.uk/?p=13549 Next week sees the launch of Lavitta. An online fashion brand that real women have been waiting for. In sizes 12-24, the total collection currently is made up of four ranges: Tribal tracks, Blush Crush, Eastern Promise and Riviera Sun. The…

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Next week sees the launch of Lavitta. An online fashion brand that real women have been waiting for. In sizes 12-24, the total collection currently is made up of four ranges: Tribal tracks, Blush Crush, Eastern Promise and Riviera Sun.

The plus size market is the fastest growing fashion sector and online fashion is also an area of major growth in the last few years. Our discovery process with the Lavitta brand reaffirmed the need for a ladies fashion brand that holds a value price tag without compromising on the style and quality of the product.

With a price bracket for the total range coming in at £10-£40 it’s easy on the purse strings, while not compromising on quality. The clothes themselves are designed to fit and flatter every shape and size.

Using insight from the discovery process, we created the brand with the aspirational strapline, ‘Life’s an Occasion, Dress it.’ We also created the launch strategy and all assets to support this, including a full DM campaign and PR Strategy.

To deliver the PR strategy, we recruited 4 PR agencies across the UK, to cover a National and Regional approach. Beautiful A4 hardback look books and two brand films were created to assist media sell in, and so far great feedback has already started pouring in.

 

“ Lavitta is a brand that’s perfect for our readers with stylish, on-trend clothes that flatter real women and have a really great price point.”

Fashion Editorial Team

Lifestyle Fashion Group – Women’s Own, Women’s Weekly & Woman.

 

As well as this, the public was able to have an exclusive preview of Lavitta at the Haven charity fashion show held at the Queens hotel in Leeds on the 9th March. The response to the clothes was very positive and every model who wore the clothing on the catwalk that day, purchased their outfit afterwards. With proceeds going to charity and a 10% offer exclusively for ladies who attended, we are hoping to see this great response in the form of sales driven from this event when the site goes live next week.

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Look out for Lavitta on Ideal world TV show on the 30th of April and check out the full site we designed from Monday next week.

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Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursdays-22/ http://www.propaganda.co.uk/blog/interesting-thursdays-22/#comments Thu, 19 Mar 2015 10:32:06 +0000 Sophie Killingray http://www.propaganda.co.uk/?p=13519 Hey Thursday, how’s this for interesting…  Cassettes enshrined in poster form from Neil Stevens 3D type wizardry from Thomas Burden Strange fruit and other general weirdness from Sarah Illenberger And finally, a dog on bike, why not? It is Thursday.…

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Hey Thursday, how’s this for interesting… 

Cassettes enshrined in poster form from Neil Stevens

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3D type wizardry from Thomas Burden

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Thomas-Burden_01

Strange fruit and other general weirdness from Sarah Illenberger

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And finally, a dog on bike, why not? It is Thursday.

Courtesy of Theron Humphrey.

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#Social Seen: Give That Sir Elton A Job In Social.http://www.propaganda.co.uk/blog/social-seen-give-that-sir-elton-a-job-in-social/ http://www.propaganda.co.uk/blog/social-seen-give-that-sir-elton-a-job-in-social/#comments Wed, 18 Mar 2015 12:45:04 +0000 Claire Anderson http://www.propaganda.co.uk/?p=13514 Sometimes in social media, a great hashtag and a single well-written post is all you need. Sir Elton John’s hashtag #BoycottDolceGabbana has ‘gone viral’ several million times over. Hardly surprising as one half of the design duo, Stefano Dolce, criticised…

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Sometimes in social media, a great hashtag and a single well-written post is all you need.

Sir Elton John’s hashtag #BoycottDolceGabbana has ‘gone viral’ several million times over. Hardly surprising as one half of the design duo, Stefano Dolce, criticised same-sex families and the use of fertility treatment and labeled children born through IVF ‘synthetic’ – alienating same sex parents, anyone who’s ever had IVF and everyone else on the planet who believes in progress…

Elton’s campaign is gathering pace – in the last three hours the hashtag has gained a reach of 24m (14:30 – 17:30, 17th March) with re Tweets from the likes of Victoria Beckham, Perez Hilton and People Magazine. And don’t get us started on the oodles of coverage, blogs and social media posts repeating Sir Elton’s powerful words. All the while, the man himself retains a dignified silence – he’s said his piece.

On the other hand, Dolce & Gabbana’s ‘retaliation’ hashtag #BoycottEltonJohn hasn’t really taken off, and we won’t even mention their #JeSuisDG hashtag (#BADTASTE).

Just in case you’ve been living in a cave, Sir Elton’s eloquent words:

How dare you refer to my beautiful children as “synthetic? And shame on you for wagging your judgmental little fingers at IVF – a miracle that has allowed legions of loving people, both straight and gay, to fulfil their dream of having children. Your archaic thinking is out of step with the times, just like your fashions. I shall never wear Dolce and Gabbana ever again. #BoycottDolceGabbana.’

 

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Oracle Retail Week Awards 2015http://www.propaganda.co.uk/blog/oracle-retail-week-awards-2015/ http://www.propaganda.co.uk/blog/oracle-retail-week-awards-2015/#comments Tue, 17 Mar 2015 16:16:46 +0000 Charlotte Read http://www.propaganda.co.uk/?p=13501 Last Thursday, the Ann Summers and Propaganda team descended upon Grosvenor House in London for the 20th anniversary of the Oracle Retail Week Awards. The ballroom was packed to the rafters, just one further sign that British retail is bouncing…

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Last Thursday, the Ann Summers and Propaganda team descended upon Grosvenor House in London for the 20th anniversary of the Oracle Retail Week Awards. The ballroom was packed to the rafters, just one further sign that British retail is bouncing back from its pre-recession strains, and prepared to celebrate.

Ann Summers was nominated in two categories – Store Manager of the Year and Marketing Campaign of the Year, for the on-going creative and strategic initiatives led by Propaganda to change perception of the pleasure retailer.

Unfortunately we didn’t quite walk away with the crown (gallant losers to the power of John Lewis and The Bear & The Hare Christmas 2013). However winners across the board showcased the very best in innovative thinking, and how Britain continues to lead retail across the world.

An inspiring evening, as part of our continued work with Ann Summers, our nomination for next year is already underway. John Lewis watch out: at Propaganda, we outthink, not outspend our competition.

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Propaganda’s Favourite Winners of the Night:

Clarks, iPad Foot Gauge System: Customer Service Initiative of the Year

Simple yet brilliantly effective

Argos: Multichannel Retailer of the Year 

Staying on the front foot of a changing landscape: Argos now offer click & collect for your eBay purchases at select stores.

Ted Baker: Retailer of the Year

Staying true to their singular brand vision and creative identity, has allowed Ted Baker to stand-apart from its competitors and become an untouchable force to be reckoned with.

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Interesting Thursdayshttp://www.propaganda.co.uk/uncategorized/interesting-thursdays/ http://www.propaganda.co.uk/uncategorized/interesting-thursdays/#comments Thu, 12 Mar 2015 14:00:50 +0000 Craig Hill http://www.propaganda.co.uk/?p=13473 Wow, aren’t I interesting. Here’s some things I’ve found on the internet this week that I find interesting. I hope you’ll find them interesting too. Ace portraits from Stanley Chow http://www.stanleychowillustration.com   Ace signs http://www.sideshowsignco.com/gallery   Beauty in the ordinary by Stefan…

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Wow, aren’t I interesting. Here’s some things I’ve found on the internet this week that I find interesting. I hope you’ll find them interesting too.

Ace portraits from Stanley Chow http://www.stanleychowillustration.com

stanley chow 1

stanley chow 2

stanley chow 3

 

Ace signs http://www.sideshowsignco.com/gallery

EPPSTEIN

 

LUCKY

GOTHAM

Beauty in the ordinary by Stefan Fuertbauer http://www.stefanfuertbauer.com/projects/eiterquellen/

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Last but not least, every creatives idol.Old Fashioned anyone?

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Propaganda Continue to Satisfy Ann Summershttp://www.propaganda.co.uk/blog/propaganda-continue-to-satisfy-ann-summers/ http://www.propaganda.co.uk/blog/propaganda-continue-to-satisfy-ann-summers/#comments Mon, 09 Mar 2015 14:14:10 +0000 Scarlett Weston http://www.propaganda.co.uk/?p=13466 You may have spotted in the press that we’ve been retained by Ann Summers in a deal that will see our partnership continue well into the future. The exciting news follows our work to redefine the brand’s position in a…

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You may have spotted in the press that we’ve been retained by Ann Summers in a deal that will see our partnership continue well into the future. The exciting news follows our work to redefine the brand’s position in a changing marketplace and a number of highly successful campaigns that have helped the pleasure retailer to regain market share.

The relationship, which first started in Autumn 2013, is now set to continue and build on the foundations laid over the past 18 months. The strategic changes implemented to the Ann Summers brand over that time have helped deliver impressive results for the business and arrest a decline in footfall to their stores.

The strategic brief has addressed challenges to Ann Summers’ retail offering, and helped ensure the brand is well placed for future growth. This latest contract extension will ensure that the work to increase brand awareness around Ann Summers continues in an integrated and strategic way.

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Jump. The SIM card taking 24 Seven to new heights.http://www.propaganda.co.uk/blog/jump-the-sim-card-taking-24seven-to-new-heights/ http://www.propaganda.co.uk/blog/jump-the-sim-card-taking-24seven-to-new-heights/#comments Fri, 06 Mar 2015 09:51:57 +0000 Rachel Stephens http://www.propaganda.co.uk/?p=13387 The average British mobile user has no signal 15% of the time – that’s a lot of missed calls and a lot of missed opportunities. Whether you’re a consumer, business or even the Prime Minister. Whilst David Cameron had to…

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The average British mobile user has no signal 15% of the time – that’s a lot of missed calls and a lot of missed opportunities. Whether you’re a consumer, business or even the Prime Minister.

Whilst David Cameron had to cut his UK staycation short when he was unable to answer his calls and emails due to poor signal – 24Seven founder David Samuel was already underway with solving the problem….

The answer: JUMP.

Unique to 24 Seven, the aptly named National Roaming SIM card works by jumping networks when the host network signal is lost – meaning you never lose your signal, wherever you are.

It’s time to say goodbye to “sorry you’re breaking up”, “no connection” and “lost signal” and say hello to JUMP.

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