Propaganda » Blog http://www.propaganda.co.uk we mean business Fri, 03 Jul 2015 16:06:42 +0000 en-GB hourly 1 The Forgotten Networkhttp://www.propaganda.co.uk/blog/the-forgotten-network/ http://www.propaganda.co.uk/blog/the-forgotten-network/#comments Fri, 03 Jul 2015 16:02:39 +0000 Julian Pearce http://www.propaganda.co.uk/?p=14127 Not so long ago, LinkedIn was seen almost universally as ‘the recruiters tool’. To be on the network during working hours was almost a taboo, as it suggested to the boss you might be on your way out the door.…

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Not so long ago, LinkedIn was seen almost universally as ‘the recruiters tool’. To be on the network during working hours was almost a taboo, as it suggested to the boss you might be on your way out the door.

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Whilst the platform itself has been around for ages, the emphasis around its use has slowly but surely been shifting. More and more brands are starting to embrace LinkedIn as the valuable sales tool that it is – and as such, the standard of company pages and personal profiles has improved dramatically from those early days. Indeed, the ‘social’ network is held in great esteem by some sectors, to the degree that I’ve heard one business claim they do 80% of their deals through contacts made on LinkedIn.

The business world is constantly evolving, and whereas deals were once done in smoky rooms or down the golf club, increasingly, connections are being made in a digital environment. And this stretches to the very highest levels of business and private sector figures, such as council chief executives and MPs.

The message is, LinkedIn should be embraced. It’s not simply the ‘new yellow pages’ for companies; it’s another opportunity to connect with your audience – on their terms. Be engaging, relevant and up to date.

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Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursdays-34/ http://www.propaganda.co.uk/blog/interesting-thursdays-34/#comments Thu, 02 Jul 2015 16:25:49 +0000 kyle bibby http://www.propaganda.co.uk/?p=14111 This is my first attempt at being interesting on a Thursday, so please go easy on me. As it finally feels like summer has arrived (for a day or two anyway), I thought it would be appropriate to find some…

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This is my first attempt at being interesting on a Thursday, so please go easy on me. As it finally feels like summer has arrived (for a day or two anyway), I thought it would be appropriate to find some really colourful images (with the occasional insect). That should be interesting, right?

A photographer that has caught my eye a few times recently is Massimo Gammacurta. Here’s a series of photographs called Nail Biter  – a surreal combination of insects and make-up:

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Over the past few years, he has done lots of projects involving creating objects out of sugar (including a recent Creative Review cover). He’s made everything from logos to sex positions, but it’s this lettering that I really like:

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Next, some awesome work by French duo Zim&ZouEdible Monsters is a series of window displays as part of EXPO Milan 2015. It consists of several surprisingly (or ironically) bright and colourful paper scenes on the theme of ‘Feeding the Planet, Energy for Life’, including a mutant sunflower eating a bee (referring to insecticide), chickens in a battery farm and rabbit being genetically modified in a lab.

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Photography by Alberto Ferrero

Finally (and accidentally continuing the theme of ‘energy for life’), here’s a video of John McGuinness’s winning lap of the electric ‘Zero’ race from this year’s Isle of Man TT Races. Although I’m from the Isle of Man I’ve never really paid much attention to the TT Races. However, since the electric race was introduced in 2010, it’s been amazing to watch the technology improve so rapidly to the point where the highest average speed this year was 119.2mph (the record average speed for the regular superbikes – also by John McGuinness – is 132.7mph).

Right, I’ll leave you to enjoy the rest of your Thursday.

 

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Big Returns for Clipperhttp://www.propaganda.co.uk/blog/big-returns-for-clipper/ http://www.propaganda.co.uk/blog/big-returns-for-clipper/#comments Thu, 25 Jun 2015 18:57:57 +0000 Julian Pearce http://www.propaganda.co.uk/?p=14083 This June, Clipper delivered the 3rd in their popular series of Future Forums, which covered the growing challenge of dealing with retail returns.  Having previously held events on the topics of e-fulfilment and portcentric logistics, these Future Forums support Clipper’s position…

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This June, Clipper delivered the 3rd in their popular series of Future Forums, which covered the growing challenge of dealing with retail returns.  Having previously held events on the topics of e-fulfilment and portcentric logistics, these Future Forums support Clipper’s position and reputation as sector thought-leaders.

The event, held at The Cumberland Hotel in London’s Marble Arch, was attended by a long list of retail supply chain experts from high street names such as Argos, Ann Summers, Liberty and Sainsbury’s.

The session was introduced by Clipper Chief Executive, Tony Mannix, and included insightful keynote speaking slots from PWC and retail experts JDA. The event was also an opportunity to introduce the newest name to the Clipper family, Servicecare, who were able to demonstrate their class-leading expertise in electronic repair and returns, which uniquely enables Clipper to provide reverse logistics capability across all elements of retail.

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During a recent Brand Health exercise that Propaganda conducted for Clipper, we tested and validated the growing importance of a specialist returns process for retailers. Boomerang™ was the sub-brand created by Clipper to address this growing retailer need and it’s already helped numerous Clipper clients to take cost, complexity and risk out of their supply chain.

During the event, Tony praised Propaganda’s insight and strategic role in developing Boomerang™ and bringing the proposition to market. Quite a team.

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Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursdays-32/ http://www.propaganda.co.uk/blog/interesting-thursdays-32/#comments Thu, 25 Jun 2015 16:18:31 +0000 Sophie Killingray http://www.propaganda.co.uk/?p=14081 Hello, here we are once more, the day of the Thursday. I thought I’d make this Interesting all about photography, for no reason whatsoever. First up are these beautiful and slightly disturbing close ups of eyes taken by Suren Manvelyan.…

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Hello, here we are once more, the day of the Thursday. I thought I’d make this Interesting all about photography, for no reason whatsoever. First up are these beautiful and slightly disturbing close ups of eyes taken by Suren Manvelyan. They are a weird reminder that our pupils are just holes straight into our heads, holes.

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Next up, these ace photography / illustration mash-ups are the brain child of Brisseaux a freelance designer from New York.

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And finally (photography of sorts, this theme is falling by the wayside a little bit) episode one, season two of True Detective aired last week and with a new season comes new opening titles. Enjoy, both this and the rest of your Thursday.

 

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Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursdays-29/ http://www.propaganda.co.uk/blog/interesting-thursdays-29/#comments Thu, 18 Jun 2015 16:28:09 +0000 Joseph Hughes http://www.propaganda.co.uk/?p=14064 It’s called Interesting Thursday, but for this post we shall call it Terrifying Thursday. Because we’re talking robots. And as everyone knows, robots are on the verge of taking over our jobs, our wars and our men/women. That’s right. They…

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It’s called Interesting Thursday, but for this post we shall call it Terrifying Thursday. Because we’re talking robots. And as everyone knows, robots are on the verge of taking over our jobs, our wars and our men/women. That’s right.

They think they can fool us with shiny cuteness and adorable little bleeps and blops. Take the so-called Untethered Miniature Origami Robot designed by scientists at MIT. It can walk, climb, carry objects twice its own weight, swim in shallow water and burrow. But here’s the scary bit: it can completely dissolve itself. Why does a robot need to do that? I’ll tell you. To destroy the evidence, that’s why.

Worried about privatisation of the NHS. That’s a walk in the park. You need to worry about robotinisation. The deceptively named Buddy is a hospital robot. Designer Linus Sundblad claims it’s a “friendly communications platform for hospitalized children.” Oh really? This is 2015, people. You think a young child is going to take his or her eyes of their iPad to interact with a wooden robot? I think not. There’s something well sinister going on here.buddy-1

At first glance, the music video/short film by Belgian director Charles De Meyer for Amon Tobin’s 2007 track Esther’s off Foley Room depicts a robot helping its ‘master’ woo a woman. But it doesn’t take a great leap of imagination before this metallic beast buries the guy in the garden and makes off with the beautiful girl.

Finally, they may not be robots in the strictest sense, but we really need to keep an eye on hairdryers. As this work by Antoine Terrieux demonstrates, when hairdryers get together they are capable of some potentially leathal stuff.

That’s it for this week. Just remember the robots are watching you.

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Tangle Teezer Teams up with Propagandahttp://www.propaganda.co.uk/blog/tangle-teezer-teams-up-with-propaganda/ http://www.propaganda.co.uk/blog/tangle-teezer-teams-up-with-propaganda/#comments Wed, 17 Jun 2015 12:40:18 +0000 Julian Pearce http://www.propaganda.co.uk/?p=14057 Global haircare phenomenon Tangle Teezer has signed up with Propaganda on a marketing brief aimed at embedding the brand and growing sales, which will include repositioning the business to help promote new products aimed at the blow-styling market. Tangle Teezer…

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Global haircare phenomenon Tangle Teezer has signed up with Propaganda on a marketing brief aimed at embedding the brand and growing sales, which will include repositioning the business to help promote new products aimed at the blow-styling market.

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Tangle Teezer is a British designed and manufactured haircare brand, which uses patented brush designs to effortlessly detangle hair. Their products are now distributed in 53 countries across the world, from Singapore to Sweden.

Entrepreneur, inventor and founder of Tangle Teezer, Shaun Pulfrey said: “We’ve been incredibly successful with Tangle Teezer and have a significant ‘first mover’ advantage with our innovative products. Through speaking with our customers and the wider market, Propaganda discovered invaluable insights about our brand. We’ll be using these to take Tangle Teezer to the next level and to help us ensure the business continues to innovate and stay as an ‘essential’ haircare product. Customer loyalty is very important to us and this is a theme we’ll look to build on in the coming months.”

Propaganda Director, Julian Horberry continued: “We have a long and proud tradition of building brands and discovering key insights, which can unlock transformational change for business. Tangle Teezer is another client that builds on our expertise in the beauty and haircare sector, with existing and previous clients including Neal & Wolf and ghd. We’ll be working with Shaun and his team to implement the findings gathered during the insight process, which will help to build the brand for the future and ensure their popularity and sales continue their positive trajectory.”

Tangle Teezer has enjoyed considerable success since its launch to market in 2007. The business has grown to a turnover of £23m and has been widely recognised as a phenomenon in the haircare market. During our unique Brand Discovery™ process, we found that whilst tens of millions is spent on R&D in the haircare market, the brush sector had largely been left behind. Tapping into this theme will be a key consideration moving forward, and a new brand proposition will be launched at the industry signature event, Salon International, in October 2015.

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ReFood takes its message back to schoolhttp://www.propaganda.co.uk/blog/refood-takes-its-message-back-to-school/ http://www.propaganda.co.uk/blog/refood-takes-its-message-back-to-school/#comments Fri, 12 Jun 2015 09:50:51 +0000 Catherine Rae http://www.propaganda.co.uk/?p=14037 ReFood is the UK’s leading food waste recycling specialist, providing a greener, safer and cheaper alternative to sending food waste to landfill. Through their support of Vision2020, they are campaigning to make zero food waste to landfill a reality, and…

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ReFood is the UK’s leading food waste recycling specialist, providing a greener, safer and cheaper alternative to sending food waste to landfill.

Through their support of Vision2020, they are campaigning to make zero food waste to landfill a reality, and a fundamental aspect of this is educating people on the reality of how much food we waste and the practical ways we can reduce this.

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As part of this education strategy, we worked with ReFood to develop a competition for local school pupils, aimed at bringing the conversation about recycling into all areas of the community. The prize: a chance to design a real ReFood truck!

As part of the competition, we developed an education pack, designed to highlight the benefits of minimising food waste. The pack, which features fun activities to engage young minds, encourages pupils to consider how they can reduce the volume of food leftovers that end up in the bin. It also explains the technical processes involved in ReFood’s operations, such as Anaerobic Digestion, the process by which waste food is converted into green energy and bio-fertiliser. It’s ReFood’s hope that through these engaging lesson plans, the pack will educate and will hopefully allow recycling to be included as part of the wider school curriculum.

The competition proved to be hugely successful with both pupils and teachers, receiving more than 1,000 entries submitted from schools across the Yorkshire region. However, there was only one lucky winner and their design is now proudly displayed on a ReFood collection truck, which collects food waste across the county.

The competition is now running in the North West and we’re looking forward to seeing the next round of entries!

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Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursdays-28/ http://www.propaganda.co.uk/blog/interesting-thursdays-28/#comments Thu, 11 Jun 2015 12:26:49 +0000 Rickie & Laura http://www.propaganda.co.uk/?p=14013 I’m hijacking Interesting Thursdays this week from our senior copywriter Joseph Hughes to bring you some beautiful illustrations from three talented artists. First up is Fiona Staples, a Canadian comic book artist who is regarded as one of the best…

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I’m hijacking Interesting Thursdays this week from our senior copywriter Joseph Hughes to bring you some beautiful illustrations from three talented artists.

First up is Fiona Staples, a Canadian comic book artist who is regarded as one of the best in the industry. She is the illustrator for my favourite comic book series, Saga.

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Next up is Marlene Freimanis, she is a freelance artist based in Los Angeles who uses are variety of mediums to showcase her striking art. She has a macabre quality in a lot of her work but also creates exquisite portraits of celebrities. She gets bonus points for her interpretation of the character Leeloo from The Fifth Element.

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And finally an artist I have admired for a several years now, Silvia Pelissero. She goes by the pseudonym of Agnes Cecile online and she is an exceptional artist from Rome who is best know for her watercolours. Her paintings are so captivating as she uses watercolour in way that encapsulates the emotion of the people she is painting, here are some examples of her breathtaking work.

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I hope you enjoyed this interruption to the schedule, and until the next time I take Interesting Thursday hostage, bye. Rickie.

 

 

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Neal & Wolf Behind The Sceneshttp://www.propaganda.co.uk/blog/neal-wolf-behind-the-scenes/ http://www.propaganda.co.uk/blog/neal-wolf-behind-the-scenes/#comments Wed, 10 Jun 2015 17:33:40 +0000 Scarlett Weston http://www.propaganda.co.uk/?p=13995 We recently worked with Celeste Arnold and Luke Cannon to shoot some ‘Get the Look,’ styles for Neal & Wolf. The shoot forms part of the Summer Solstice campaign that we created for Neal & Wolf, to show 4 x…

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We recently worked with Celeste Arnold and Luke Cannon to shoot some ‘Get the Look,’ styles for Neal & Wolf.

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The shoot forms part of the Summer Solstice campaign that we created for Neal & Wolf, to show 4 x get the look styles that will sit on the Neal & Wolf new website in the ‘Be Inspired’ section. This section is of added benefit to the Neal & Wolf consumer, who can visit this part of the website to learn how to create salon inspired looks at home which incorporates with the ethos of  the brand which is everyday indulgence.

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So if you would like to find out how to create: Mermaid waves, a Polished Pompadour, an Artisan Chic up do or Bohemian Flora for your summer style this summer then follow the easy step-by-step guides that you will find on nealandwolf.com in the next few weeks.

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Neal & Wolf – Setting sales soaring this summerhttp://www.propaganda.co.uk/blog/neal-wolf-setting-sales-soaring-this-summer/ http://www.propaganda.co.uk/blog/neal-wolf-setting-sales-soaring-this-summer/#comments Fri, 05 Jun 2015 14:57:51 +0000 Scarlett Weston http://www.propaganda.co.uk/?p=13986 June has seen the launch of Neal and Wolf’s Summer Solstice campaign, inviting stylists and consumers to redefine their summer style. With the launch of a summer collection and new aerosol hairspray Control, the sales team have been equipped with…

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June has seen the launch of Neal and Wolf’s Summer Solstice campaign, inviting stylists and consumers to redefine their summer style.

With the launch of a summer collection and new aerosol hairspray Control, the sales team have been equipped with a brand toolkit to engage salons and stylists with the success and commercial opportunity of Neal and Wolf.

Blog image 1To support the campaign, the website has been developed to drive online sales through a new mobile responsive e-commerce platform. Alongside the launch of the website a film was created to celebrate the brand’s phenomenal growth over the last few years.

The brand now has a loyal, social and celebrity following and we are continuing to work with Neal and Wolf on their Winter and social campaigns.

Look out for the behind the scenes blog coming soon to show some gorgeous summer hairstyles and get the look guides that will be appearing on the website to compliment the summer campaign, in the next few weeks.

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