Propaganda » Blog http://www.propaganda.co.uk we mean business Thu, 03 Sep 2015 15:59:30 +0000 en-GB hourly 1 Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursdays-101/ http://www.propaganda.co.uk/blog/interesting-thursdays-101/#comments Thu, 03 Sep 2015 15:50:33 +0000 Lee Barnes http://www.propaganda.co.uk/?p=14495 The methods we use to communicate are constantly evolving, and nowhere is this more apparent than the rise in use of emoticons.  With emojis taking up increasing space on our screens and in our daily lives, communication and humour are…

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The methods we use to communicate are constantly evolving, and nowhere is this more apparent than the rise in use of emoticons.  With emojis taking up increasing space on our screens and in our daily lives, communication and humour are relying more and more on tiny, colourful images, and less and less on tiny, black letters.

The ongoing transformation has been reported by Facebook, who recently released findings of how its users express their laughter online.

In short, they found that laughing out loud (LOL) is now quite literally, old news, as the use of the acronym was found to be more popular with those of an older age group when compared to the use of emojis.

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Their research is quite in-depth and goes as far as exploring which types of laughter are used within different cities and states across America. If you’re interested in reading more, you can find the article here.

Emojis came into being after computer scientist Scott Fahlman realised his words were failing him when communicating on a forum. When someone submitted a sarcastic post, several users would fail to get the joke and post negative responses.

And so the “sideways smiley” was born when Fahlman strung together a colon, a dash and a bracket to form the well known character sequence resembling a smile : – ) in 1982.

Since then, hundreds of character combinations have been created to aid online communication. Online messaging services such as MSN messenger and AOL have developed image-based versions, which automatically appear upon entering each character combination.

Today, hundreds of emojis are pre-installed on smart phones, ready and waiting for you to input into your message to ensure it is taken in the right context.

Now let’s put the pie charts and facts to one side…

Since reading Facebook’s article, I have noticed several unusual instances of emojis used within advertising instead of text to tell a story.  This growing trend shows how the wider industry is responding to the next generation of communication.  The new form of self-expression could lead the way to a stronger and more instant relationship between design, communication and marketing, all of which come together in the use of a small, text-message-like icon to get a message across.

McDonald’s have released an outdoor ad campaign featuring a string of custom-made emojis to tell a story with the happy ending being a visit to McDonalds.  The technique allows McDonald’s to enter into the chatty, technological world of their everyday customers; it keeps them approachable, fun, and maybe even ‘down with the kids’.

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I also came across an ad for a movie called Vacation, which features a number of reviews written entirely in emoticons.

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Finally, IKEA have fully embraced the emoticon by releasing their very own customised set, which you can download for use on your smart phone. Their humorous launch video disguises their clever method of pushing the brand’s furniture as a way to allow arguing couples to communicate better over who does the chores!

Ikea Emoticons

Thanks for reading! :-)

 

 

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Ann Summers Introduces Turn It Onhttp://www.propaganda.co.uk/blog/ann-summers-introduces-turn-it-on/ http://www.propaganda.co.uk/blog/ann-summers-introduces-turn-it-on/#comments Tue, 01 Sep 2015 09:01:38 +0000 Charlotte Read http://www.propaganda.co.uk/?p=14480 Whoever you are, whoever you want to be, Ann Summers has the power to help you Turn It On. Ann Summers own a unique position in the market. They are a brand that speaks to every woman: across ages, personality…

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Whoever you are, whoever you want to be, Ann Summers has the power to help you Turn It On.

Ann Summers own a unique position in the market. They are a brand that speaks to every woman: across ages, personality and sexual experience. So with Propaganda’s latest campaign for the iconic British retailer, Turn It On empowers all women to be as sexual as they desire.

Like the extra sass a swipe of red lipstick provides, or a great pair of heels that lifts you physically and emotionally, the campaign celebrates individual confidence that starts from the inside but is clear for all to see. Because whether your style is cute and sassy, or a little bit saucy, Ann Summers has the lingerie that ensures you both look and feel unstoppable.

Live across Ann Summers retail stores and online throughout September, Propaganda created the campaign from initial concept through to photography working with photographer, Julia Kennedy.

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Nothing is more pleasurable, or powerful than sex.

It makes us feel good about ourselves, both in and out of the bedroom. 

We should celebrate it, not hide from it.

But sex goes way beyond sensation. 

Sexuality is every woman’s right.

It is yours to own and do with what you wish. 

Because when you feel unstoppable. You look irresistible.

It’s time to rise above judgment, and truly explore your desires.

Welcome to a new era of sexpression.

Because whoever you are, whoever you want to be. 

Ann Summers will help you Turn It On. 

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Is it a bird… is it a plane…?http://www.propaganda.co.uk/blog/is-it-a-bird-is-it-a-plane/ http://www.propaganda.co.uk/blog/is-it-a-bird-is-it-a-plane/#comments Fri, 28 Aug 2015 21:21:10 +0000 Nicole Bateman http://www.propaganda.co.uk/?p=14471 What do you get when you mix a superhero cape with a jet pack? Well, throw in a rocket, a few models, 6 pizza boxes, a Vespa; then add a photographer in the mix and you get the CNG photoshoot.…

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What do you get when you mix a superhero cape with a jet pack?

Well, throw in a rocket, a few models, 6 pizza boxes, a Vespa; then add a photographer in the mix and you get the CNG photoshoot.

Propaganda, along with some CNGers were shooting some seriously, super, WOW-some pics at Positive Image Studios for their rebrand launch, due to be revealed later this year.  But for all of you who want a sneaky peek, put on your jet pack and fly to the studio… but if you don’t have a jet pack, put your feet up, grab some popcorn, and press play….

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Forget red or blue, Manchester is now greenhttp://www.propaganda.co.uk/blog/forget-red-or-blue-manchester-is-now-green/ http://www.propaganda.co.uk/blog/forget-red-or-blue-manchester-is-now-green/#comments Mon, 24 Aug 2015 08:09:02 +0000 Rachael Kynaston http://www.propaganda.co.uk/?p=14464 Following the opening of the ReFood Widnes AD plant in late 2014 – this summer sees the launch of ReFood to Manchester’s business community. This campaign was designed to highlight the ‘greener, safer, cheaper’ benefits of food waste recycling with…

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Following the opening of the ReFood Widnes AD plant in late 2014 – this summer sees the launch of ReFood to Manchester’s business community. This campaign was designed to highlight the ‘greener, safer, cheaper’ benefits of food waste recycling with ReFood and drive new customer acquisition from food retailers, manufacturers and the hospitality sector.

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Propaganda created an integrated campaign to resonate with Manchester businesses, which centred around the message: “Forget red or blue – Manchester is now green”.

Whilst raising awareness of the benefits of using ReFood, the new campaign also challenges existing “food waste recyclers” already operating in the area and clearly outlines why “life is greener for businesses on the ReFood side.”

The campaign also offers businesses the chance to switch and save with ReFood with a 3 month half price trial. So, they can experience the benefits for themselves, without having to commit to a long-term contract.

As part of the campaign, we took a promotional team to the streets of Greater Manchester, fully kitted out in a “Team ReFood” football strip. Our team then handed out the ‘ticket to greener, safer, cheaper food waste recycling’ to a selection of targeted retailers and manufacturers of food. These tickets introduced in detail why businesses should ‘make the transfer’ to recycling their food waste with ReFood and includes a matrix of how ReFood ‘out performs’ their competitors on many levels.

To raise awareness in the surrounding area, we additionally commissioned an ‘ad van’ which carried two ‘billboard style’ sides, each containing messages about the campaign and the promotion. The vehicle made regular visits to the areas around ReFood’s key prospects.

Last week also saw the start of a 3 month sponsorship in the Greater Manchester Business Week – a publication read by the region’s key business decision makers. This sponsorship encompasses headers, adverts and editorial, which will highlight the ReFood campaign to local businesses and encourage them to make the switch. This sponsorship is supported by online activity on the Manchester Evening News website.

The result is a campaign that will appeal to ReFood’s prospects on both sides of Manchester’s football divide and ensure that ReFood is in a league of its own when it comes to food waste.

 

 

 

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Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursdays-100/ http://www.propaganda.co.uk/blog/interesting-thursdays-100/#comments Thu, 20 Aug 2015 08:41:48 +0000 Perry Smith http://www.propaganda.co.uk/?p=14450 It’s Thursday, it’s interesting First up, Honda’s new ad campaign inspired by space travel Here’s one for cycling fans. Mondial is a new road cycling magazine from Rapha  Bad Boys FC: A series of lighthearted photos that recreate infamous footballing…

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It’s Thursday, it’s interesting

First up, Honda’s new ad campaign inspired by space travel

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Here’s one for cycling fans. Mondial is a new road cycling magazine from Rapha

Interesting-raphamondial-01 Interesting-raphamondial-02 Interesting-raphamondial-03 Bad Boys FC: A series of lighthearted photos that recreate infamous footballing

moments, with kids. Photography by George Logan.

 

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Goodbye.

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#SocialSeen: Video Takeoverhttp://www.propaganda.co.uk/blog/social-seen-video-takeover/ http://www.propaganda.co.uk/blog/social-seen-video-takeover/#comments Tue, 18 Aug 2015 13:17:48 +0000 Amy Miller http://www.propaganda.co.uk/?p=14438 Back in January we predicted that 2015 was set to be the year of the video and now the latest Ofcom report has revealed that almost a fifth of adults admit they are hooked on social, as video apps such as…

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Back in January we predicted that 2015 was set to be the year of the video and now the latest Ofcom report has revealed that almost a fifth of adults admit they are hooked on social, as video apps such as Snapchat, Youtube and Vine gain pace and over 24% of 16 year olds use Snapchat two to ten times a day.

Celebrities are leading the way. Kylie Jenner has recently been named the most followed person on Snapchat, Steve O’s video campaigns surrounding the hotly debated topic of Seaworld have gone global, and Zoella has created an empire from her vlogs. Brands are learning from this success and portray their personalities’ and keep their fantasies gripped through video content. The Guardian sums it up by predicting how video will account for 69% of all consumer internet traffic by 2017.

 

Here’s a few of our favourite 2015 video campaigns:

Budweiser –  We love their ‘lost dog’ campaign.

 

The NGO Ad Council created the video ‘Love has no label’ which created a huge stir on social, making it the second most viewed community activism campaign of all time.

 

The ‘This Girl Can’ video campaign heavily broadcasted across all social platforms, encouraged women to take up exercise with an app created alongside the video.

We can’t get enough of the following apps:

Snapchat – Temporary content that’s gone without a trace and the opportunity to follow brands, celebrities and friends. What’s not to love?

Beme – Apple describes it as ‘the simplest and most authentic way to share your experience on video.’ Record a moment without interruption and without the opportunity to edit – all by holding your phone to chest for an authentic, genuine moment. It automatically uploads and shares for you. The ethos of this app is all about letting you live the moment through your eyes not your phone.

Periscope – Enabling you to share footage live as a video stream. It is instantly open to interaction, likes and comments from people who tune in but will be deleted in 24 hours.

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Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursdays-59/ http://www.propaganda.co.uk/blog/interesting-thursdays-59/#comments Thu, 13 Aug 2015 14:09:17 +0000 Sophie Killingray http://www.propaganda.co.uk/?p=14418 Hello viewers of the Thursday that is interesting. Ok, you’re all busy, let’s get started. Feast your eyes on a selection of 3D letters from Alexis Persani. Click through to see the full alphabet line up in all it’s glory.…

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Hello viewers of the Thursday that is interesting. Ok, you’re all busy, let’s get started.

Feast your eyes on a selection of 3D letters from Alexis Persani. Click through to see the full alphabet line up in all it’s glory.

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As the Olympics throws up another new logo ready for the world to love / hate / critique a 3 year old comments more intelligently than many an adult on the craft of Olympic logos gone by:

 

And finally some stamps. Tiny little squares that get letters to their final resting place and have won many a yellow pencil for design agencies across the land. These beauties from Martin Azambuja would be welcome on my letters any day, except they’re not real but we’ll gloss over that.

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Until next time, bye.

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Glenbrae RAF Flyoverhttp://www.propaganda.co.uk/blog/glenbrae-raf-flyover/ http://www.propaganda.co.uk/blog/glenbrae-raf-flyover/#comments Mon, 10 Aug 2015 13:45:30 +0000 Catherine Rae http://www.propaganda.co.uk/?p=14412 Glenbrae took to the skies this weekend thanks to a special flyover organised by the Royal Air Force Benevolent Fund. Local residents, news reporters and history buffs gathered at Spa Mill, home to Glenbrae, on Saturday morning to watch the…

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Glenbrae took to the skies this weekend thanks to a special flyover organised by the Royal Air Force Benevolent Fund.

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Local residents, news reporters and history buffs gathered at Spa Mill, home to Glenbrae, on Saturday morning to watch the last remaining airborne Spitfire that flew in the Battle of Britain speed over the mill. Flying at low altitude, every detail of the plane – with the distinctive RAF roundel on the underside of the wings – was visible, and the pilot treated the crowd to some impressively nimble turns and a friendly waggle of the wings before disappearing into the clouds.

The flyover was organised as part of Glenbrae’s partnership with the Royal Air Force Benevolent Fund, a charity which provides welfare support to current and ex-members of the Royal Air Force and their families. The partnership, which will last for the next three years, is of particular importance this year as the charity celebrates the 75th anniversary of the Battle of Britain.

To support the charity, Propaganda have developed a unique 75th anniversary crest, specifically for Glenbrae, to appear on a special commemorative jumper and scarf. £10 and £5 respectively from every sale goes directly to the Royal Air Force Benevolent Fund.

If you’d like to find out more or purchase your own commemorative jumper or scarf, visit to the Glenbrae website here.

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Propaganda Hails ‘Exceptionally Strong’ Start to Financial Yearhttp://www.propaganda.co.uk/blog/propaganda-hails-exceptionally-strong-start-to-financial-year/ http://www.propaganda.co.uk/blog/propaganda-hails-exceptionally-strong-start-to-financial-year/#comments Fri, 07 Aug 2015 15:19:22 +0000 Julian Pearce http://www.propaganda.co.uk/?p=14394 Four new business wins have contributed to one of Propaganda’s most successful starts to a financial year in a decade.  The first quarter (May-July) has seen us win four new clients from sectors as diverse as makeup and medical fabrics.…

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Four new business wins have contributed to one of Propaganda’s most successful starts to a financial year in a decade.  The first quarter (May-July) has seen us win four new clients from sectors as diverse as makeup and medical fabrics. The new clients include leading support service provider, Carillion, on two new consultancy briefs. Combined with continued success with well-established clients, such as Clipper and Ann Summers, this news puts Propaganda on the trajectory for continued growth and associated job creation – with five new hires in the past month.

Propaganda’s Brand Discovery™ consultancy process works closely with clients in order to gain comprehensive insight into both business and brand, providing a detailed understanding of a client. From here, Propaganda is then able to provide strategic recommendations based on the insights unearthed and seeks to differentiate a business from its competitors.

Propaganda Managing Director, Laura Kynaston, said: “The range and diversity of our new business wins – from construction to cosmetics – demonstrates once again that our consultancy model is unparalleled. Brand Discovery™ isn’t sector biased, as it’s a process that gets to the heart of a brand, enabling the strategic changes needed to achieve its goals. We aspire to get to the heart of each company we work with – big or small. By developing an immersive and trusting relationship, we can build an excellent understanding of the key aspects of our clients’ businesses in order to elevate them to the next level. Our model centres on unlocking the brand truths that can lead to transformational change.”

Following continued success with clients such as Ann Summers, Clipper and CNG, these new account wins will result in a number of new appointments across the business, bringing projected staff count up to 45. Further appointments are planned in the coming months, to help service new and existing client strategies.

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Interesting Thursdayshttp://www.propaganda.co.uk/blog/interesting-thursdays-41/ http://www.propaganda.co.uk/blog/interesting-thursdays-41/#comments Thu, 06 Aug 2015 16:57:12 +0000 Scarlett Weston http://www.propaganda.co.uk/?p=14359 Hello Thursday. Fact 1: I’m a fan of Red Right Hand, the brilliant song by Nick Cave and the Bad Seeds. Fact 2: I’m still quite peeved that my daughters think they’re too old for me to read Dr Seuss…

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Hello Thursday.

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Fact 1: I’m a fan of Red Right Hand, the brilliant song by Nick Cave and the Bad Seeds. Fact 2: I’m still quite peeved that my daughters think they’re too old for me to read Dr Seuss to them at bedtime.

These facts were unconnected until I discovered Dr Faustus AU. He (I think he’s a he) has illustrated the song in the style of Dr Seuss. Ah, such happiness.

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And in case you have no idea what I’m going on about, here’s the original:

Do you want more happiness? Then how about this: Slide, the hover board from Lexus. Is it real? Who cares…

This is really old but new to me. Back in 2007, The Vader Project put the art in Darth by inviting 100 artists to model the famous helmet. Here are few:

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You can see the rest here.

Adios.

 

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