Propaganda » Blog http://www.propaganda.co.uk we mean business Fri, 24 Oct 2014 10:03:56 +0000 en-GB hourly 1 http://wordpress.org/?v=3.6 Interesting Thursdayhttp://www.propaganda.co.uk/blog/interesting-thursday-125/ http://www.propaganda.co.uk/blog/interesting-thursday-125/#comments Thu, 23 Oct 2014 10:21:04 +0000 Ben Bateson http://www.propaganda.co.uk/?p=12742 One of the things that’s interesting to me is I find things like caffeine and stunts actually relax me. When they’re putting a bit of gel on my arm and lighting me on fire, or when I’m about to go…

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One of the things that’s interesting to me is I find things like caffeine and stunts actually relax me. When they’re putting a bit of gel on my arm and lighting me on fire, or when I’m about to go into a high-speed car chase or rev a motorcycle up pretty fast, I find everything else around me slows down. Nicolas Cage.

First this week. New York time-lapse. HAMAZING:

 

Strangely beautiful. Wind blows waterfall wrong way:

 

And finally. The meat scarf by Natalie Luder:

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Social Seen: The rise and demise of the wristwatchhttp://www.propaganda.co.uk/blog/social-seen-the-rise-and-demise-of-the-wristwatch/ http://www.propaganda.co.uk/blog/social-seen-the-rise-and-demise-of-the-wristwatch/#comments Wed, 22 Oct 2014 10:08:34 +0000 Emily Booth http://www.propaganda.co.uk/?p=12733 This year has seen the unveiling of the biggest product launch for Apple since Steve Jobs unveiled the MAC 30 years ago. Not one, but two iPhones have been released as well as the first Apple Watch. The Apple Watch,…

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Watches

This year has seen the unveiling of the biggest product launch for Apple since Steve Jobs unveiled the MAC 30 years ago. Not one, but two iPhones have been released as well as the first Apple Watch.

The Apple Watch, available in 3 versions, aims to change the way we communicate and is, according to Chief Executive Tim Cook, ‘the most personal product we’ve ever made’.

Only simpletons would assume that the Apple Watch would merely tell the time. Oh no. The Apple Watch does so much more than that. The watch can send and receive messages, answer calls made to your iPhone and ‘blurs the boundary between physical object and user interface,’ says Jonathan Ive, Apple’s senior vice president of Design.

This is all very well and good but the question we want to know is who will wear it? Generation Y – those born between 1980 and 2000 – are unsurprisingly shaped by technology. Born somewhere between the demise of the Walkman and the birth of Google, Generation Y are considered by many to be the future for technological developments and as such the classic wristwatch has been in demise for the past few years. With the time conveniently blazoned across your phone, why the need for it ticking steadily on your person?

Wearable technology however is a growing area for retail and 48% of wearable tech owners are 18-34. For the generation brought up with the convenience of technology at their fingertips it’s no surprise that they want it on other joints as well. Apple, it would seem, were ahead of the game and although traditionalists will bemoan the vibrating stainless steel and anodized aluminium clamped to wrists nationwide, it is as Tim Cook says, pretty ‘amazing what you can do from your wrist’.

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ReGrow: Rethinking Fertiliserhttp://www.propaganda.co.uk/blog/rethinking-fertiliser/ http://www.propaganda.co.uk/blog/rethinking-fertiliser/#comments Mon, 20 Oct 2014 10:26:42 +0000 Rachael Kynaston http://www.propaganda.co.uk/?p=12685 Last week saw the launch of a new brand we’ve developed, called ReGrow, a sub brand from ReFood. ReGrow is a high-quality nutrient-rich bio-fertiliser that’s 100% sustainable and safe. Produced from food waste at ReFood’s Anaerobic Digestion plants, ReGrow works…

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Last week saw the launch of a new brand we’ve developed, called ReGrow, a sub brand from ReFood. ReGrow is a high-quality nutrient-rich bio-fertiliser that’s 100% sustainable and safe. Produced from food waste at ReFood’s Anaerobic Digestion plants, ReGrow works wonders for crops.

ReGrow opens up a new revenue stream for ReFood and as a natural product of ReFood’s closed-loop recycling process, it’s good news for the environment too.

To better understand the digestate market landscape and opportunity, the process started with a Brand Discovery 12 months ago, which in turn lead us to the proposition – ‘Food for life’. Thanks to ReGrow’s sustainable, closed loop, future-focused elements, this positioning fully embodies ReFood’s current ‘waste for good’ proposition.

We then developed a new identity for the brand (plus sales support tools and a website, which includes a bespoke fertiliser calculator). This new look and feel really crosses the line and gives the brand a real point of difference in the emerging biofertiliser market.

ReGrow was officially launched at ReFood’s new state of the art ReFood plant in Widnes and received a great reception from the local farmers and advisers that attended. The event also included presentations and Q&A sessions from the ReGrow team, (a team established by Propaganda, which includes industry-leading agromomists from Earthcare Technical and ABDA, farmers already using ReGrow and the ReFood commercial team). This handpicked team will use its combined knowledge and experience to help promote the many environmental, social and commercial benefits of ReGrow across the UK.

Propaganda will continue to work closely with ReFood and the ReGrow team to further educate the market and key influencers. We’ll also help to promote ReGrow, support their customer acquisition programme and ultimately drive the company’s strategy forward.

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#SocialSeen A second chance at virtual love.http://www.propaganda.co.uk/blog/socialseen-a-second-chance-at-virtual-love/ http://www.propaganda.co.uk/blog/socialseen-a-second-chance-at-virtual-love/#comments Fri, 17 Oct 2014 14:42:03 +0000 Jenna Stirland http://www.propaganda.co.uk/?p=12681 If you’ve experienced that dreaded feeling of receiving no likes on an Instagram post that you put so much effort into you’ll be glad to hear that new website, No Likes Yet, has got your back. Collating a constant stream of un-liked photos, No…

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Instagram image

If youve experienced that dreaded feeling of receiving no likes on an Instagram post that you put so much effort into you’ll be glad to hear that new website, No Likes Yet, has got your back.

Collating a constant stream of un-liked photos, No Likes Yet invites you to, ‘explore the dark side of Instagram’ and gives your photos a second chance at finding virtual love. Maybe social media is not so final after all?
 
Check it out here www.nolikesyet.com

 

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Clipper Showcase Reverse Logistics Excellencehttp://www.propaganda.co.uk/blog/clipper-showcase-reverse-logistics-excellence/ http://www.propaganda.co.uk/blog/clipper-showcase-reverse-logistics-excellence/#comments Wed, 08 Oct 2014 11:13:33 +0000 Julian Pearce http://www.propaganda.co.uk/?p=12634 Longstanding Propaganda client, Clipper Logistics plc, has showcased its excellence in the field of reverse logistics (returns) through the production of a whitepaper, distributed with key sector target title, Retail Week. As identified through customer research conducted by Propaganda for Clipper, returns management is one…

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Longstanding Propaganda client, Clipper Logistics plc, has showcased its excellence in the field of reverse logistics (returns) through the production of a whitepaper, distributed with key sector target title, Retail Week.

As identified through customer research conducted by Propaganda for Clipper, returns management is one of the key areas of focus for modern retailers. Multichannel and e-commerce have changed the retail landscape and made consumer returns one of the next battlegrounds for competitive advantage. Based on the insights gathered during the research, Propaganda developed a new ‘returns proposition’, Boomerang™, Clipper’s unique reverse logistics solution. The process takes cost, complexity and risk out of a retailer’s supply chain, whilst improving customer sentiment.

Clipper and Propaganda worked closely with the Retail Week editorial team to develop an eight-page paper, bound inside their Multichannel supplement and distributed to their print readership of 37,600. Additionally, content was secured in the multichannel supplement itself, further boosting the profile of the business. The white paper was also made available to download via the Retail Week website, and via Retail Week’s regular email bulletins.

The structure of the whitepaper was developed through a coordinated process between all parties and themes and topics were agreed upon, interviews set up and case studies instigated. Retail Week’s expert editorial team then set about compiling the report, whilst Propaganda developed detailed infographics to explain the Boomerang™ concept and its benefits.

The aim of the exercise was to communicate Clipper’s expertise in the field, to senior decision makers in the retail supply chain. Through this thought leadership campaign, Clipper were shown to be leading industry experts in reverse logistics. The whitepaper is available to download here.

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New LVL Campaign LIFTS Lash Brand’s Online Profilehttp://www.propaganda.co.uk/blog/new-lvl-campaign-lifts-lash-brands-online-profile/ http://www.propaganda.co.uk/blog/new-lvl-campaign-lifts-lash-brands-online-profile/#comments Tue, 07 Oct 2014 10:57:43 +0000 Emily Booth http://www.propaganda.co.uk/?p=12627 The new LVL Lashes campaign imagery has been launched on its Facebook and Twitter pages and on the new website, creating a streamlined look for the brand online. This re-refreshed imagery supports the training academies and salons that use branded…

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lvl-models

The new LVL Lashes campaign imagery has been launched on its Facebook and Twitter pages and on the new website, creating a streamlined look for the brand online.

This re-refreshed imagery supports the training academies and salons that use branded POS effectively throughout their treatments as part of the overall LVL experience.

The new imagery includes a new take on ‘before & after’ images, made popular by fans of the treatment posting images of their ‘before LVL’ and ‘after LVL’ lashes online. Using three different models highlights how LVL – which stands for length, volume & lift – is a treatment that can be enjoyed by everyone regardless of lash type, eye shape, age or gender. The new images have had a fantastic response online with hundreds of fans getting in touch to say how much they love the new look.

The new website is gaining praise for its easy-to-use layout and it ensures that trainers, therapists and clients alike can all access exactly what they need when they need it.

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Delivering the Law of Advantage: Atticus 4http://www.propaganda.co.uk/blog/delivering-the-law-of-advantage-atticus-4/ http://www.propaganda.co.uk/blog/delivering-the-law-of-advantage-atticus-4/#comments Fri, 03 Oct 2014 14:12:24 +0000 Paul Costello http://www.propaganda.co.uk/?p=12618   We’ve recently completed the fourth installment of Atticus, a periodical journal produced for our long-standing client Lupton Fawcett Denison Till. Atticus is designed to underline the brand’s core values and reputation in the market. It’s packed with the latest industry insight…

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 Atticus Blog Image

We’ve recently completed the fourth installment of Atticus, a periodical journal produced for our long-standing client Lupton Fawcett Denison Till.

Atticus is designed to underline the brand’s core values and reputation in the market. It’s packed with the latest industry insight and clear, impartial advice, taking a look at some of the biggest issues and opportunities facing business today. Filled with content relevant to clients, prospects and their people, the journal aims to inform and entertain the reader.

Lupton Fawcett Denison Till continues to go from strength-to-strength, with their recent merger with York firm, Denison Till, taking them a step further towards their goal of becoming Yorkshire’s mid-market law firm of choice.

To download the full journal click here.

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Interesting Thursdayhttp://www.propaganda.co.uk/blog/interesting-thursday-124/ http://www.propaganda.co.uk/blog/interesting-thursday-124/#comments Thu, 02 Oct 2014 06:47:33 +0000 Ben Bateson http://www.propaganda.co.uk/?p=12610 “Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more…

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“Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.” Edward de Bono.

This is so nice it makes me want to weep. Amazing stuff from Malika Favre:

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Bloody beautiful:

 

And finally:

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#KryolanCalendar2015 #MakeupDreams Tourhttp://www.propaganda.co.uk/blog/kryolancalendar2015-makeupdreams-tour/ http://www.propaganda.co.uk/blog/kryolancalendar2015-makeupdreams-tour/#comments Tue, 30 Sep 2014 15:06:37 +0000 Jenna Stirland http://www.propaganda.co.uk/?p=12598 At the beginning of August, our international make-up client, Kryolan, embarked on the #KryolanCalendar2015 world tour with an aim to deliver the most creative calendar that it has ever produced, pushing boundaries and paying tribute to global cultures through make-up.…

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Kryolan Calendar Tour
At the beginning of August, our international make-up client, Kryolan, embarked on the #KryolanCalendar2015 world tour with an aim to deliver the most creative calendar that it has ever produced, pushing boundaries and paying tribute to global cultures through make-up.
Creative inspirations, iconic landmarks and landscapes were used as backdrop for the make-up looks and teaser posts were shared on Facebook, Twitter, Instagram & Pinterest, generating excitement & anticipation amongst Kryolan’s huge online following.
Having travelled from Canada to South Africa, with stops in New York, Guatemala, San Francisco, Australia, Singapore, Indonesia and Dubai, Propaganda has documented the team’s activity every step of the way and now the tour has now come to an end the social conversation is still buzzing.
The #MakeUpDreams team worked day and night to capture some the most beautiful settings and most breathtaking make-up looks on the planet, which will be released within the 2015 Official Kryolan Calendar. Take a look at the Calendar Tour teaser video here, http://youtu.be/A84fyS2k2A8
Keep up-to-date with the tour conversation & calendar launch on Facebook, Twitter & Instagram by searching the hashtags #KryolanCalendar2015 #MakeupDreams.

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Propaganda’s Latest Campaign for BFFhttp://www.propaganda.co.uk/blog/propagandas-latest-campaign-for-bff/ http://www.propaganda.co.uk/blog/propagandas-latest-campaign-for-bff/#comments Fri, 26 Sep 2014 11:32:31 +0000 Rachel Stephens http://www.propaganda.co.uk/?p=12585 The brief…to drive awareness of the brand and communicate its unique capability for creating high quality technical fabrics, for new markets including food and drink packaging and filtration and FMCG packaging. By employing the best people in the sector across…

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The brief…to drive awareness of the brand and communicate its unique capability for creating high quality technical fabrics, for new markets including food and drink packaging and filtration and FMCG packaging.

By employing the best people in the sector across research and development, innovation, engineering and quality, BFF have the ability to take a base technical nonwoven fabric and enhance it through a range of specialist finishing procedures to create a superior, bespoke, high performance fabric for a vast array of end uses.

Earlier this year Propaganda was tasked with creating a new campaign to take this message to market. The result is a series of ads which will run in a range of trade press, and a DM campaign which will be sent out to customers and prospects.

BFF Blog

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