Propaganda » Blog http://www.propaganda.co.uk we mean business Thu, 18 Sep 2014 08:28:48 +0000 en-GB hourly 1 http://wordpress.org/?v=3.6 Interesting Thursdayhttp://www.propaganda.co.uk/blog/interesting-thursday-123/ http://www.propaganda.co.uk/blog/interesting-thursday-123/#comments Thu, 18 Sep 2014 08:22:57 +0000 Ben Bateson http://www.propaganda.co.uk/?p=12550 Interesting Thursday. Interesante Jueves. Interessant Torsdag. Intéressant Jeudi. Interessante Donnerstag. ενδιαφέρουσες Πέμπτη. Interessante Giovedi. Interesanti Ceturtdiena. Ciekawe Czwartek. Joi Interesant. Интересный четверг. Zaujímavé štvrtok. 興味深い木曜日. diddorol Dydd Iau. Kuvutia Alhamisi. Huvitavad neljapäev. საინტერესო ხუთშაბათი. NgoLwesine Ezithakazelisayo. Ilginç Perşembe. Interessante quinta-feira. Mielenkiintoisia Torstai. E Enjte Interesante. цікавы чацвер. Kawili-wiling Huwebes. Menarik Kamis. maraqlı Cümə Axşamı. Interesaj ĵaŭdo. ຫນ້າສົນໃຈວັນພະຫັດ. Man vs Tube.…

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Interesting Thursday. Interesante Jueves. Interessant Torsdag. Intéressant Jeudi. Interessante Donnerstag. ενδιαφέρουσες Πέμπτη. Interessante Giovedi. Interesanti Ceturtdiena. Ciekawe Czwartek. Joi Interesant. Интересный четверг. Zaujímavé štvrtok. 興味深い木曜日. diddorol Dydd Iau. Kuvutia Alhamisi. Huvitavad neljapäev. საინტერესო ხუთშაბათი. NgoLwesine Ezithakazelisayo. Ilginç Perşembe. Interessante quinta-feira. Mielenkiintoisia Torstai. E Enjte Interesante. цікавы чацвер. Kawili-wiling Huwebes. Menarik Kamis. maraqlı Cümə Axşamı. Interesaj ĵaŭdo. ຫນ້າສົນໃຈວັນພະຫັດ.

Man vs Tube. Epic:

 

Pantone Beer by Txaber:

 

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Lager_pilsner_770

Dark_porter_770

Stout_imperial_770

And finally. Something beautiful:

 

 

 

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A fresh approach to bond managementhttp://www.propaganda.co.uk/blog/a-fresh-approach-to-bond-management/ http://www.propaganda.co.uk/blog/a-fresh-approach-to-bond-management/#comments Tue, 16 Sep 2014 14:21:59 +0000 Ben Bateson http://www.propaganda.co.uk/?p=12544 September sees the launch of DRS Bond Management. A brand creation based on insights gathered from a Brand Discovery for specialist surety broker Davies Recker Surety (DRS). The brief for Discovery was simple: to develop an appropriate and compelling proposition…

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DRS banner

September sees the launch of DRS Bond Management. A brand creation based on insights gathered from a Brand Discovery for specialist surety broker Davies Recker Surety (DRS).

The brief for Discovery was simple: to develop an appropriate and compelling proposition and positioning for the business. A series of strategic recommendations were made, including the creation of a unique and credible brand that differentiates from competitors and engages, in what is a traditionally sleepy surety market.

The new identity, along with the associated website launch, signals an exciting period for DRS, as they continue to grow and thrive in the highly competitive surety sector.

We will continue to work closely with DRS to help them achieve their business and brand objectives, whilst monitoring the impact that the new brand has on the sector.

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Interesting Thursdayhttp://www.propaganda.co.uk/blog/interesting-thursday-122/ http://www.propaganda.co.uk/blog/interesting-thursday-122/#comments Thu, 11 Sep 2014 07:41:53 +0000 Ben Bateson http://www.propaganda.co.uk/?p=12532 FINALLY. A bit of Batman related stuff makes a welcome appearance. There’s also some stuff from one of THE greatest art directors to ever have lived. And we finish with the cherry on top of the cherry on top –…

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FINALLY. A bit of Batman related stuff makes a welcome appearance. There’s also some stuff from one of THE greatest art directors to ever have lived. And we finish with the cherry on top of the cherry on top – some Propaganda work (hey it’s our blog, we can put some self promo stuff up if we want)

Saw this. It’s a rule we like to live by:

alwaysbeyourselfbatman

 

Mr Belford does it again:

lidl_german_thing_dps

lidl_quality_dps

lidl_turkey_dps

 

And finally, a little bit of self pro-mo:

Propaganda writer ad 01

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#SocialSeen: Fresh Faced Fashionhttp://www.propaganda.co.uk/blog/socialseen-fresh-faced-fashion/ http://www.propaganda.co.uk/blog/socialseen-fresh-faced-fashion/#comments Wed, 10 Sep 2014 14:06:01 +0000 Daisy Searle http://www.propaganda.co.uk/?p=12527 Fashion Weeks are upon us again, and we’ve been having a sneaky peek around, checking out this seasons beauty trends. Lots of people seem to be stripping back the flare and pazow in favour of a more natural, fresh-faced approach…

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Fashion Weeks are upon us again, and we’ve been having a sneaky peek around, checking out this seasons beauty trends. Lots of people seem to be stripping back the flare and pazow in favour of a more natural, fresh-faced approach to beauty. Let’s not forget that 2014 is the year of the No Make Up Selfie has already seen the likes of Cheryl Cole, Lucy Watson and Holly Willougby taking to the facewash in aid of Breast Cancer Research.

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Lydia Bright’s been getting involved too, allowing St Ives to give her a make under as part of their recent #brightskin campaign. Twitter followers were asked whether they preferred the Towie star made up or made under, with the vast majority opting for made under!

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We love a fresh-faced beauty trend, not only because we love natural splendour but also because it’s a great excuse to get an extra half hour in bed in the morning, especially as our LVL lashes have us not needing mascara already!

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#SocialSeen Online shopping made social.http://www.propaganda.co.uk/blog/socialseen-online-shopping-made-social/ http://www.propaganda.co.uk/blog/socialseen-online-shopping-made-social/#comments Fri, 05 Sep 2014 10:10:00 +0000 Jenna Stirland http://www.propaganda.co.uk/?p=12492 Last month NET-A-PORTER launched its first digital out-of-home campaign with a live feed screen & free wifi at Canary Wharf Station, London. It described the campaign as an opportunity for ‘you to see what the world’s most stylish women are…

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Last month NET-A-PORTER launched its first digital out-of-home campaign with a live feed screen & free wifi at Canary Wharf Station, London.

It described the campaign as an opportunity for ‘you to see what the world’s most stylish women are buying right now,’ and we think it’s pretty cool.
Not only encouraging instant online browsing at the station, NET-A-PORTER is making online shopping social, online & in real life.

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Interesting Thursdayhttp://www.propaganda.co.uk/blog/interesting-thursday-121/ http://www.propaganda.co.uk/blog/interesting-thursday-121/#comments Thu, 04 Sep 2014 09:11:55 +0000 Ben Bateson http://www.propaganda.co.uk/?p=12505 Monday shmunday. Tuesday loose day. Wednesday what day? Finally. Thursday is here. Thursday. Ahhhhhhhhhhhh Thursday, Thursday, Thursday,  Thursday, Thursday, Thursday,  Thursday, Thursday, Thursday. The best day. The glorious day. The nearly the weekend day. The day that INTERESTING happens. Cracking stuff from Nick…

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Monday shmunday. Tuesday loose day. Wednesday what day? Finally. Thursday is here. Thursday. Ahhhhhhhhhhhh Thursday, Thursday, Thursday,  Thursday, Thursday, Thursday,  Thursday, Thursday, Thursday. The best day. The glorious day. The nearly the weekend day. The day that INTERESTING happens.

Cracking stuff from Nick Barclay:

Baggio-New

Maradona

Hurst

 

 

 

The first annual dronestagram contest:

Annecy

DCIM100GOPRO

eagle-960x540

 

 

 

And finally. Musicians before and after performances. By Brandon Andersen:

Screen Shot 2014-09-03 at 10.04.07

 

Screen Shot 2014-09-03 at 10.04.00

 

Screen Shot 2014-09-03 at 10.03.45

 

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Ann Summers’ Double Your Pleasure Is Revealedhttp://www.propaganda.co.uk/blog/ann-summers-double-your-pleasure-is-revealed/ http://www.propaganda.co.uk/blog/ann-summers-double-your-pleasure-is-revealed/#comments Tue, 02 Sep 2014 10:50:25 +0000 Jonathan Palmer http://www.propaganda.co.uk/?p=12486 Double Your Pleasure is revealed. With the goal to re-establish Ann Summers as the ultimate destination for pleasure. Propaganda was on hand as creative support for the launch of the latest market leading innovation in premium Sex Toys. The new…

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Double Your Pleasure is revealed. With the goal to re-establish Ann Summers as the ultimate destination for pleasure. Propaganda was on hand as creative support for the launch of the latest market leading innovation in premium Sex Toys. The new range of toys features both silicone and metal, giving you a double sensation, and also two new lingerie collections to make every experience twice as sensational.
So this September why settle for one pleasure when you can have more?
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Yorkshire Business Community Set to Capitalise on Le Tour Effecthttp://www.propaganda.co.uk/blog/yorkshire-business-community-set-to-capitalise-on-le-tour-effect/ http://www.propaganda.co.uk/blog/yorkshire-business-community-set-to-capitalise-on-le-tour-effect/#comments Tue, 02 Sep 2014 09:22:57 +0000 Craig Harrold http://www.propaganda.co.uk/?p=12482 When it was announced that Le Tour was coming to Yorkshire, there were a few sceptics, but it was generally welcomed in a typically Yorkshire fashion. But few could have predicted just what a huge success it would transpire to…

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T De F

When it was announced that Le Tour was coming to Yorkshire, there were a few sceptics, but it was generally welcomed in a typically Yorkshire fashion. But few could have predicted just what a huge success it would transpire to be.  Craig Harrold, MD of Propaganda, was asked by the Yorkshire Post Business Team to share his thoughts on what the event has meant for brand Yorkshire. Extracts of the below response were published in their quarterly business magazine, Yorkshire Vision, this Tuesday.

Much has been made of the ‘value’ that bringing Le Tour to Yorkshire will have for the region. The often-quoted figure of £100m of worth to the economy predicted a convenient 4:1 return on investment.

The truth is, the ‘value’ the Tour delivers may ultimately be incalculable. When you look at intangible benefits, such as confidence and feelings of goodwill, the only way to fully appreciate this, will be through the wider success of the region.

The misnomer that ‘there’s no such thing as bad publicity’ certainly isn’t true, but it’s fair to say the Tour enjoyed more positive coverage across all communications channels than comparable events. The Times even published a full paper wraparound on the Monday, showing an iconic image of the peloton climbing through Haworth – remember – this was on the same weekend as the British Grand Prix and Wimbledon finals. Additionally, over the course of the weekend, #Yorkshire was reportedly mentioned over 150,000 times on Twitter.

In commercial terms, increasingly, brand is listed as a balance sheet asset to a business and the sense of goodwill the Tour will have afforded to businesses with that ‘Yorkshire association’ will mean a great deal.

Yorkshire businesses have been widely parodied over the decades. Just search Google for Harry Enfield’s chauvinistic Yorkshire dinosaur, George Whitebread, or Yorkshire Airways. These outdated stereotypes were firmly cast aside over 48 hours in Yorkshire this summer.

Many of the values traditionally associated with Yorkshire, shone through in the execution of the Grand Départ. The image of a hardworking Yorkshire, independent, proud, perhaps a little stubborn, yet friendly and not afraid to enjoy itself, will translate well for Yorkshire brands. It should also give external audiences trust in our ability to deliver.

The event did challenge many of the outdated misconceptions but also promoted Yorkshire as a forward thinking, energetic place, with a nod to its heritage; proud of its past, but with its sights set firmly on the future.

Ultimately, any brand’s position is based on the space it occupies in the market. Invariably, those brands who don’t know, or understand, their audience, will fail. It’s vital to embrace brand truths and communicate with these well-defined audiences. This is a message businesses can take from the example set by Gary Verity and his team.

The overriding feeling to emerge from the Grand Départ was one of confidence, and this has been translated into business confidence well beyond the tourism sector.

The undoubted success of the occasion and the balance that was struck between a professional and well-executed public event, with the unique character and quirks of Yorkshire, struck just the right notes. The Tour provided a platform to show Yorkshire’s honesty and difference and captured the imagination of those beyond the confines of the White Rose County.

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Looking Forwards with Nouveau Lasheshttp://www.propaganda.co.uk/blog/looking-forwards-with-nouveau-lashes/ http://www.propaganda.co.uk/blog/looking-forwards-with-nouveau-lashes/#comments Thu, 28 Aug 2014 15:47:04 +0000 Lucille http://www.propaganda.co.uk/?p=12429 Nouveau Lashes is the UK’s leading lash training academy, providing expert training to beauty professionals, in treatments ranging from lash extensions to their revolutionary natural enhancement, LVL. Following a successful initial project and undertaking of our unique Brand Discovery™ process, we…

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Nouveau Lashes is the UK’s leading lash training academy, providing expert training to beauty professionals, in treatments ranging from lash extensions to their revolutionary natural enhancement, LVL.

Following a successful initial project and undertaking of our unique Brand Discovery™ process, we have been appointed to a retained marketing brief by the leading beauty brand.

Through the brand insights gathered we will be driving awareness of the Nouveau Lashes brands amongst customers and the beauty industry, through a variety of channels – providing 360-degree support, including Brand Strategy, Marketing, Design, Public relations and Social Media.

The brand is part of the Nouveau Beauty Group, which includes, amongst others, the highly successful HD Brows business. In addition to their widespread following, their products have an increasing celebrity profile, including Made in Chelsea star, Millie Mackintosh, who has co-created a range.

Initially, Propaganda will focus on supporting existing products and the development of new lines – such as the LVL treatment – which is leading the way in the recent trend for a more natural, everyday lash look. Standing for “Length, Volume and Lift”, LVL lifts the lashes from the root for a curled, enhanced effect without the need for extensions.

Karen Betts, Co-Director and Owner of Nouveau Lashes said: “We were excited by the insights Propaganda have gathered during the initial phase of works and we’re delighted to welcome their team on board to help us develop our brand. We have seen that their work to create and develop other beauty brands has had a fantastic effect, and we look forward to working together on projects in the future.”

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Interesting Thursdayhttp://www.propaganda.co.uk/blog/interesting-thursday-120/ http://www.propaganda.co.uk/blog/interesting-thursday-120/#comments Thu, 28 Aug 2014 07:33:11 +0000 Ben Bateson http://www.propaganda.co.uk/?p=12407 Blimey. Is it that time again? Thursday comes around quick eh? Almost feels weekly these days. Anyhow, enough of this tomfoolery – lets get down to the business of parading visual treats in front of your eyes like a big…

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Blimey. Is it that time again? Thursday comes around quick eh? Almost feels weekly these days. Anyhow, enough of this tomfoolery – lets get down to the business of parading visual treats in front of your eyes like a big bad parade heading down the high street, fireworks and everything.

Bloody bloody love the work of Tavis Coburn:

Tavis-Coburn-bafta_THL_final_flat

Tavis-Coburn-danielson

Tavis-Coburn-Spripe_final

Tavis-Coburn-velocity_cafe

 

 

Bloody bloody love the work of Jon Contino:

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3

 

 

And finally, bloody love the work of Lotta Scott:

born-and-bred1

 

 

curiosity_allotment_logo_2

 

lotta_scott_tour_de_france_banner_detail1

 

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